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+ID: 110155
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+post_content: """
<img class="aligncenter size-medium wp-image-110160" src="https://pub.be/wp-content/uploads/2018/03/childfocus_cassonade_07-600x338.jpg" alt="childfocus_cassonade_07" width="600" height="338" />\n
Wie heeft er nooit gesmuld van een boterham of een pannenkoek met de lichtbruine ‘Cassonade Graeffe’ van <strong>Tiense Suiker</strong>? Al 65 jaar staat op elk pak een kindje afgebeeld. Velen noemen de cassonade daarom <em>kindjessuiker</em> of <em>kinnekessuiker</em>. Maar… sinds enkele dagen is het kind van de verpakking verdwenen.<img class="aligncenter size-medium wp-image-110162" src="https://pub.be/wp-content/uploads/2018/03/childfocus_cassonade_01-600x400.jpg" alt="childfocus_cassonade_01" width="600" height="400" /><strong>Wunderman Antwerp</strong> kwam op het idee om de suikerpakken kinderloos te maken. Ze lanceren de campagne vandaag op sociale media met een opmerkelijke video. Een jongeman en zijn moeder zitten aan de ontbijttafel. Het lijkt een commercial te zijn. Plots komt de aap uit de mouw: de jongeman was ooit zelf vermist.\n
<img class="aligncenter size-medium wp-image-110163" src="https://pub.be/wp-content/uploads/2018/03/childfocus_cassonade_02-600x400.jpg" alt="childfocus_cassonade_02" width="600" height="400" />\n
Het gaat om een waargebeurd verhaal: Edouard zat eind september 2016 helemaal in de knoop met zichzelf, had zwarte gedachten, flirtte op een bepaald moment zelfs met de dood en liep weg van huis. Zijn verdwijning werd als zeer onrustwekkend beoordeeld. Child Focus ondernam samen met de politie een zoektocht, en bood ondersteuning aan de naasten van de jongen. Gelukkig duurde de verdwijning maar enkele dagen. Nu gaat het goed met hem, en is hij blij dat hij zijn steentje bijdraagt aan de campagne: “<em>Ik ben de mensen van Child Focus ongelooflijk dankbaar. Hun hulp heeft me sterker gemaakt als persoon, en dat ik nu iets kan terugdoen voor hen, vind ik fantastisch.” </em>Dat iemand zoals Edouard vermist raakt, is jammer genoeg geen zeldzaamheid. <strong>Dirk Depover</strong>, woordvoerder van Child Focus: “<em>Tijdens de 20 jaar dat Child Focus bestaat, behandelden we ruim 20.000 gevallen van vermiste kinderen of jongeren. Voor de naasten van elk betrokken kind een waar drama. We bieden hen intensieve steun, goede raad en informeren hen over het onderzoek. Elke zaak is uniek, maar we werken steeds samen met politie en justitie en andere welzijnsorganisaties. In vele honderden gevallen is het ook nodig een publieke oproep tot getuigen te lanceren. Sinds enkele jaren gebeurt dat ook meer en meer via sociale media en dat werkt. Daarom roept de lanceringsvideo op om opsporingsberichten op Facebook te delen.”<img class="aligncenter size-full wp-image-110167" src="https://pub.be/wp-content/uploads/2018/03/childfocus_cassonade_04.tiff" alt="childfocus_cassonade_04" /></em>\n
De pakjes suiker zelf worden voor langere tijd een communicatiekanaal met een bereik van 250.000 huishoudens doorheen het hele land. Op de pakjes wordt de oproep om opsporingsberichten te delen herhaald, en prijkt ook het 24/7 bereikbare noodnummer 116000. Want je weet maar nooit dat je het plots nodig hebt. Door de inzet van velen loopt anno 2018 gelukkig zo goed als elke verdwijning van een kind of jongere goed af. Vandaar de slogan <em>Samen vinden we ze wel</em>.\n
https://www.youtube.com/watch?v=OuoQpDVjiuM&feature=youtu.be\n
<strong>Credits</strong>\n
Client: Child Focus\n
Client Contact: Dirk Depover\n
Tiense Suiker Contact: Isabelle Roelandts, Dominique Demets\n
Agency: Wunderman Antwerp\n
Accounts: Seppe Dogge, Sander Van de Wiele\n
CD: Pieter Staes, Manuel Ostyn\n
Creation: Wout Geysen, Tijs Dejonckheere\n
Design Direction: Sebastien Greffe\n
Design: Nathalie Wlostowski\n
DTP: Anja Van den Broeck, Jan-Bart Debruyne\n
Social: Chloé Van Elsen\n
Producer: Caroline Van Ranst\n
Film Production: Static Films\n
Director: Jan Boon\n
Editor: Hans Desmet\n
Sound: Menno Van Riet
"""
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<p><strong><img class="size-large wp-image-401686 alignleft" src="https://s3.eu-west-3.amazonaws.com/pub.be/2025/10/15/Logo-TC_rgb-1024x1024.jpg" alt="" width="210" />About The Crew</strong></p>\r\n
<p><strong>The Crew</strong> is a boutique creative agency based in Brussels.<br />\r\n
We believe that <strong>positive creativity empowers brands</strong>.</p>\r\n
<p>In a world full of noise and drama, we help brands spread good vibes by building meaningful, human connections through optimistic, impactful campaigns. From awareness strategies to CSR activations and seamless production, we craft stories that make people feel something real.</p>\r\n
<p>We’re not a big machine, we’re a small, flexible team and we love to work together as a team.</p>\r\n
<p>Our portfolio includes clients such as <strong>Subaru, the Belgian Red Cross, Wondergroup, Braille League, the Belgian Heart League</strong>…</p>\r\n
<p><strong>Role</strong></p>\r\n
<p>Are you curious, creative, and a little addicted to social media trends?<br />\r\n
Do you love crafting stories that make people smile, feel, and engage?</p>\r\n
<p>Then you might be the next <strong>Content Creator</strong> to join <strong>The Crew</strong>.</p>\r\n
<p>We’re looking for someone who’s hands-on, eager to learn, and ready to create fresh, platform-specific content. From Reels to stories, from captions to campaign ideas. You’ll be working closely with our art director, creative concept provider, copywriters, and account managers to bring ideas to life and make sure our clients’ brands shine online.</p>\r\n
<p><strong>Start date:</strong> ASAP</p>\r\n
<p><strong> </strong></p>\r\n
<p><strong>Responsibilities</strong></p>\r\n
<ul>\r\n
\t<li>Create engaging, native content for Instagram, TikTok, Facebook, YouTube and more.</li>\r\n
\t<li>Collaborate with the creative and the strategy team on always-on and campaign-based projects.</li>\r\n
\t<li>Stay on top of social trends, hooks, formats, and storytelling techniques.</li>\r\n
\t<li>Analyze content performance and propose optimizations.</li>\r\n
\t<li>Participate in brainstorms and propose creative ideas that fit the brand tone.</li>\r\n
\t<li>Ensure all content respects brand guidelines and voice.</li>\r\n
\t<li>Research relevant topics and audiences to create culturally relevant stories.</li>\r\n
</ul>\r\n
<p><strong>Profile</strong></p>\r\n
<ul>\r\n
\t<li>First experience or solid internship in a similar role.</li>\r\n
\t<li>Portfolio or examples of creative work, even personal projects.</li>\r\n
\t<li>Strong writing and visual sense, with an ability to grab attention.</li>\r\n
\t<li>Familiar with digital culture, trends, and formats.</li>\r\n
\t<li>Bilingual FR/NL or FR/EN (Dutch-only is fine too, we love mixity).</li>\r\n
\t<li>Proactive, curious, and collaborative.</li>\r\n
\t<li>Comfortable juggling multiple projects and deadlines.</li>\r\n
\t<li>Willing to learn, experiment, and grow within a dynamic team.</li>\r\n
\t<li>Skills in Premiere Pro/Capcut/After Effects.</li>\r\n
\t<li>Skills in Photoshop/Illustrator/InDesign.</li>\r\n
\t<li>Skills in generating pictures with AI.</li>\r\n
</ul>\r\n
<p><strong>Offer</strong></p>\r\n
<ul>\r\n
\t<li>Freelance or full-time collaboration</li>\r\n
\t<li>A chance to join a human-sized team that values transparency, creativity, and trust.</li>\r\n
\t<li>Work with local and national brands on impactful and positive campaigns.</li>\r\n
\t<li>Flexible working rhythm, hybrid when needed.</li>\r\n
\t<li>Continuous learning opportunities.</li>\r\n
\t<li>Office filled with dogs, smiles, and good vibes.</li>\r\n
</ul>\r\n
<p><strong>Ready to join the Crew?</strong></p>\r\n
<p>Send your CV and portfolio to <strong>info@thecrew.be</strong><br />\r\n
<br />\r\n
</p>\r\n
<p> </p>
"""
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1 => WP_Post {#19267
+ID: 395852
+post_author: "7"
+post_date: "2025-08-04 15:32:49"
+post_date_gmt: "2025-08-04 13:32:49"
+post_content: """
<p class="has-medium-font-size"><strong><img class="size-full wp-image-394475 alignleft" src="https://s3.eu-west-3.amazonaws.com/pub.be/2025/06/30/logo-wavemakers-500x500-1.png" alt="" width="200" />Welkom bij Wavemakers</strong></p>\r\n
<p>Bij Wavemakers hebben we een passie voor baanbrekende PR en communicatie. Ons team van gedreven PR-professionals creëert met de verhalen van onze klanten elke dag een tsunami in de pers en op social media. Met een strategische aanpak en een stevige dosis creativiteit leveren we keer op keer geslaagde PR & Influencer campagnes af en onderhouden we intensief de persrelaties voor onze klanten.</p>\r\n
<p>We werken vandaag voor zowel grote internationale als sterke Belgische merken en start-ups, waaronder LEGO, Coolblue, Volkswagen, Asmodee, Tempo-Team, Callant Verzekeringen, Stad Blankenberge, Billit, King Colis, The Fashion Store, Libeert, Oxford Bikes en de Belgische Mucovereniging. Een zeer divers portfolio waar we met plezier onze PR-schouders onder zetten!</p>\r\n
<p>Onze kantoren zijn te vinden in ‘Het Landhuis’, op de Grote Markt van Sint-Niklaas, pal tussen Antwerpen en Gent. We hebben nog een stoel vrij – en die is misschien wel voor jou.</p>\r\n
<p class="has-medium-font-size"><strong>Wij zoeken</strong></p>\r\n
<p>Wavemakers is op zoek naar een nieuwe Strategic Director: een ervaren communicator met een sterk netwerk die strategie tastbaar maakt, structuur brengt in complexiteit en richting geeft aan klanten én collega’s.</p>\r\n
<p>Je bent een strategisch sparringpartner die bedrijfsleiders en marketing- en communicatieverantwoordelijken begeleidt in hun communicatie- en PR-uitdagingen. Je ontwikkelt strategieën en vertaalt ze naar concrete plannen en PR-trajecten. Je leidt klantenworkshops, begeleidt communicatietrajecten, stuurt persoonlijke positioneringen aan en brengt mee de rust bij crisiscommunicatie.</p>\r\n
<p>Je waakt als verantwoordelijke voor de strategische poot binnen Wavemakers over de kwaliteit en relevantie van onze output, werkt nauw samen met het hele team en bent mee het gezicht van Wavemakers op events en in de markt.</p>\r\n
<p class="has-medium-font-size"><strong>Wie ben jij?</strong></p>\r\n
<ul>\r\n
\t<li>Je hebt een proven record en minstens tien jaar ervaring in strategische communicatie – binnen een agency of corporate context.</li>\r\n
\t<li>Je bent een sterke generalist met diepgang in merkstrategie, PR, reputatiemanagement en corporate communicatie.</li>\r\n
\t<li>Je ontwikkelt strategische communicatieplannen op maat, met oog voor kwaliteit en impact. En dat op een creatieve manier.</li>\r\n
\t<li>Je hebt ervaring met het geven van workshops rond merk- en communicatiestrategie.</li>\r\n
\t<li>Je begeleidt mediatrainingen en voelt je comfortabel in het geven van presentaties en talks.</li>\r\n
\t<li>Je kan bedrijven bijstaan in de opmaak van crisiscommunicatieplannen, draaiboeken en ad-hoc advies.</li>\r\n
\t<li>Je begeleidt organisaties in interne communicatie.</li>\r\n
\t<li>Je schrijft strategische copy: narratieven, speeches, manifesten ….</li>\r\n
\t<li>Je bent coachend ingesteld, geeft graag feedback en helpt anderen groeien.</li>\r\n
\t<li>Je denkt commercieel mee, ziet kansen om uit te breiden of te verdiepen, en vertegenwoordigt Wavemakers met overtuiging.</li>\r\n
</ul>\r\n
<p class="has-medium-font-size"><strong>Wat zit er in voor jou?</strong></p>\r\n
<ul>\r\n
\t<li>De mogelijkheid om mee te ondernemen, te groeien en het verschil te maken voor zowel ons team als onze klanten.</li>\r\n
\t<li>Samen te werken aan inspirerende campagnes voor topmerken.</li>\r\n
\t<li>Een fijne werkomgeving met collega’s die stuk voor stuk specialist zijn.</li>\r\n
\t<li>Competitief salaris binnen de sector, in lijn met ervaring en vaardigheden.</li>\r\n
\t<li>Een leuk kantoor in een bruisende werkomgeving in het hartje van Sint-Niklaas, op een boogscheut van het station met ondergrondse parking voor de deur!</li>\r\n
</ul>\r\n
<p> </p>\r\n
<p>Meer info op <a href="https://wavemakers.be/jobs/strategic-director/">https://wavemakers.be/jobs/strategic-director/</a></p>
"""
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2 => WP_Post {#19266
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<p style="text-align: center;">APPEL A CANDIDATURES</p>\r\n
<p style="text-align: center;">Le Réseau des Médias de proximité recrute un.e<br />\r\n
<strong>« Responsable du développement commercial et marketing H/F ».</strong></p>\r\n
<p><strong><img class="size-full wp-image-389228 alignleft" src="https://s3.eu-west-3.amazonaws.com/pub.be/2025/05/07/logo-RMP-job-mai-25.jpg" alt="" width="210" />Introduction<br />\r\n
</strong><br />\r\n
Le Réseau des Médias de proximité (RMDP) regroupe l’ensemble des 12 Médias de proximité (anciennement appelés Télévisions locales) reconnus par la Fédération Wallonie-Bruxelles (Communauté française). Ces 12 Médias sont quotidiennement regardés, en TV, par 600.000 francophones et ont attiré 17 millions de visites en 2019, sur leurs sites Web. Le RMDP exerce la mission de représenter les 12 Médias de proximité auprès des instances, institutions et partenaires. En outre, notre a.s.b.l. concrétise des projets de synergies et mutualisations entre ses membres, en exécution des décisions prises par son Organe d’Administration. Ainsi, le RMDP gère le fonds des archives numérisées, mutualise des projets techniques, coordonne la programmation transversale, sous-titre des programmes communs, négocie des achats groupés, ... Les excellentes audiences tant en TV que sur le Web, ainsi que l’intérêt majeur pour l’information locale présentée par 2 francophones sur 3 selon une étude récente publiée par le Crisp, ouvrent de nouvelles opportunités de mutualiser la commercialisation de notre Réseau.</p>\r\n
<p>Aussi, le RMDP engage un.e « Responsable du développement commercial et marketing H/F », véritable ambassad.eur.rice commercial.e des 12 Médias de proximité afin tout à la fois de démarcher et de convaincre les agences médias et les annonceurs pour qu’ils intègrent nos Médias dans leurs investissements et de gérer les demandes de collaborations et partenariats qui nous parviennent.</p>\r\n
<p><strong>Description de la fonction<br />\r\n
</strong></p>\r\n
<p>- Atteindre des résultats commerciaux définis annuellement et revus régulièrement par l’Organe d’Administration du RMDP et sa Direction générale.<br />\r\n
- Cibler les annonceurs nationaux, en ce compris les institutions régionales, et éventuellement les agences susceptibles d’être intéressés de placer leur communication publicitaire dans les Médias de proximité, tant en télévision que sur le Web.<br />\r\n
- Proposer des solutions créatives, telles que la production audiovisuelle et digitale, permettant de mettre à disposition des partenaires commerciaux des Médias de proximité les forces de ces derniers.<br />\r\n
- Procéder à une veille du marché (marchés publics) afin de répondre aux offres susceptibles d’intéresser les Médias de proximité.<br />\r\n
- Accompagner proactivement les responsables commerciaux des 12 Médias de proximité dans leurs démarches respectives.<br />\r\n
- Démarcher et décrocher des rendez-vous dans le but de présenter le Réseau et ses produits publicitaires (spot 30’’, banner web, pré-roll, ...). Le but est de partager le travail des 12 Médias de proximité, afin de créer l’image de ce Réseau auprès de ce public et de le convaincre.<br />\r\n
- Conclure des affaires au bénéfice des 12 Médias de proximité et procéder au suivi administratif nécessaire (offre de prix, négociation, suivi du matériel, suivi de la facturation).<br />\r\n
- Définir les besoins des partenaires commerciaux potentiels des 12 Médias de proximité par une écoute active durant les entrevues sur place et argumenter sur base des forces de notre Réseau et des études à disposition.<br />\r\n
- Coordonner, organiser et animer le Comité Pub existant au sein du RMDP.<br />\r\n
- Déterminer, au sein du Comité Pub, une nouvelle politique tarifaire adaptée, adéquate et harmonisée du RMDP, en accord avec l’Organe d’Administration du RMDP et sa Direction générale.<br />\r\n
- Recevoir, analyser et effectuer une recommandation sur les différents partenariats avec les secteurs publics et privés pour lesquels nous sommes sollicités (espace gratuit, échanges de visibilité, co-productions, ...).<br />\r\n
- Tenir à jour un tableau de bord des partenaires prospectés, des accords signés et facturés, en vue d’être présenté régulièrement à l’Organe d’Administration du RMDP et sa Direction générale.</p>\r\n
<p><strong>Profil requis</strong></p>\r\n
</div>\r\n
</div>\r\n
</div>\r\n
</div>\r\n
<div class="page" title="Page 2">\r\n
<div class="section">\r\n
<div class="layoutArea">\r\n
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<p>- Bachelier ou Master en marketing, commercial, communication commerciale, ou expérience professionnelle pertinente.<br />\r\n
- Première expérience requise.<br />\r\n
- Fait preuve d’une grande capacité d’adaptabilité et est ouvert.e au changement. <br />\r\n
- Est diplomate et optimiste.<br />\r\n
- Connait la vente d’espaces publicitaires TV et Web (fonctionnement des tarifs, notions techniques utilisées par les agences, méthodes d’achat d’espace, logiciels d’achats, programmatic, data management, ...).<br />\r\n
- Se rend quotidiennement sur le terrain pour démarcher les acteurs en vue de la conclusion d’affaires pour les Médias de proximité, et est apte à se déplacer quotidiennement (en possession d’un permis de conduire).<br />\r\n
- Connait les outils d’analyse des fréquentations de sites Web (Google analytics) et est capable d’en extraire des informations pertinentes pour exécuter sa mission d’ambassad.eur.rice.<br />\r\n
- Peut prouver qu’il.elle possède un réseau puissant dans le milieu de la communication commerciale (annonceurs et accessoirement agences de publicité), et dans l’environnement institutionnel. Est à l’aise dans ces milieus et y possède une bonne réputation.<br />\r\n
- Connait donc le fonctionnement des institutions publiques et des Organismes d’intérêt public.<br />\r\n
- S’intéresse aux études télévisions du marché belge (Audimétrie, CIM, ...).<br />\r\n
- Excellente présentation tant à l’oral qu’à l’écrit, en français. Le néerlandais est un atout important.<br />\r\n
- Démontre une excellente capacité d’écoute afin de déterminer les besoins de son interlocuteur, est capable de formuler des arguments pour convaincre.<br />\r\n
- Bonne présentation générale, excellent.e communicat.eur.rice tant à l’oral qu’à l’écrit avec une bonne structure.<br />\r\n
- Bien organisé.e, synthétique, réactif.ve, capable de mener de front plusieurs projets, rigoureux.se dans son organisation, persévérant.e dans ses projets.<br />\r\n
- Sait très bien utiliser la suite Microsoft 365.</p>\r\n
<p><strong>Notre offre</strong></p>\r\n
</div>\r\n
</div>\r\n
</div>\r\n
</div>\r\n
<div class="page" title="Page 3">\r\n
<div class="section">\r\n
<div class="layoutArea">\r\n
<div class="column">\r\n
<p>- Un contrat CDI basé sur le barème de la CP 329.02 + chèques repas + assurance groupe.<br />\r\n
- La mise à disposition d’un véhicule de service pour les déplacements professionnels.<br />\r\n
- L’opportunité de rejoindre une équipe dynamique au service des 12 Médias de proximité.</p>\r\n
<p>Merci de faire parvenir votre candidature à <a href="mailto:isabelle.absillis@rmdp.be">isabelle.absillis@rmdp.be</a>, avant le 06/06/2025. (Lettre de motivation et CV.).</p>\r\n
<p>Plus d'informations: <a href="https://www.mediasdeproximite.be/jobs/">https://www.mediasdeproximite.be/jobs/</a></p>\r\n
</div>\r\n
</div>\r\n
</div>\r\n
</div>
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<p><strong><img class="size-medium wp-image-388198 alignleft" src="https://s3.eu-west-3.amazonaws.com/pub.be/2025/04/23/WT_logo_standard-300x200.png" alt="" width="300" height="200" />WALKIE TALKIE IS ON THE LOOKOUT FOR A CORPORATE PR ACCOUNT MANAGER</strong></p>\r\n
<p><strong>WALKIE TALKIE</strong> is a leading full-service <strong>public relations & influencer marketing</strong> agency. Our extensive lifestyle and corporate network combined with our experience, help brands generate the right attention, better reach, and more relevancy. Not just another press release or mailing but connecting the right plugs between brands, media, stakeholders & consumer culture.</p>\r\n
<p>Our credo: <em>earned first creativity,</em> combined with strategic insights and crisis/corporate communication expertise. Whether it’s <strong>proactive corporate storytelling</strong> or <strong>reactive crisis management</strong>, we thrive on finding smart & creative campaigns for our clients that result in the desired media coverage.</p>\r\n
<p>Based in Ghent, our <strong>multilingual team of specialists</strong> includes PR strategists, crisis/corporate PR managers, project managers, copywriters, social media managers, … — stretching our expertise beyond those of traditional public relations.</p>\r\n
<p>We currently work for a mix of <strong>lifestyle & corporate brands</strong> such as Itsme, MeDirect, Grohe, Spotify & several other (inter)national brands.</p>\r\n
<p><strong>What are we looking for?</strong></p>\r\n
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\t<li>Strategic insight: you understand how PR impacts corporate reputation and stakeholder relations.</li>\r\n
\t<li>Excellent copywriting skills: you write press releases, opinion articles and Q&A’s in a clear language.</li>\r\n
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<p>Interested? Let us know how motivated you are on <a href="mailto:jobs@talkie.be">jobs@talkie.be</a> .<br />\r\n
Want to find out more about Walkie Talkie? Head on over to our website <a href="http://walkie.talkie.be/">http://walkie.talkie.be</a> .</p>
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