L'édition 2016 de Eurobest Festival of Creativity - qui rappelons-le avait pris pied à Anvers en 2015 - s'est clôturée vendredi dernier à Rome. Cette cuvée compte naturellement une belle brochette de gagnants. Ci-dessous vous trouverez dans chaque catégorie gagnant et bien sûr les gagnants belges. Félicitations aux agences belges et leurs clients, qui ont récolté 6 Gold, 20 Silver et 22 Bronze : Air, DDB Brussels, Happiness, darwin, FamousGrey, mortierbrigade, Publicis Brussels, LDV United & Wavemakers en These Days en de adverteerders Voo, Orange, Child Focus, Special Olympics, Alzheimerliga, Klara, Studio Brussel, Unicef, Mora, B-Classic, OVK, Equal Pay Day, ALS Liga, Ikea, Nationale Loterij, Bicky Burger, Carlsberg/Tuborg, Visit Brussels, Missing Children Europe en De Tijd.
2016 WINNERS:
CREATIVE DATA: 7 awards include 2 Gold, 2 Silver and 2 Bronze
The Grand Prix went to Nike on Demand for Nike by R/GA London – UK
CREATIVE EFFECTIVENESS: 4 awards include 3 Creative Effectiveness Awards
The Grand Prix was awarded to Monty’s Christmas for John Lewis by adam&eveDDB, London – UK
DIGITAL CRAFT: 14 awards include 2 Gold, 4 Silver, 7 Bronze
The Grand Prix went to The Next Rembrandt for ING by J. Walter Thompson Amsterdam – The Netherlands
DESIGN: 27 winners include 4 Gold, 9 Silver, 13 Bronze
The Grand Prix went to #PAINTBACK for Legacy Store Berlin by HEIMAT, Berlin – Germany
| THIS WAS LOUISE'S PHONE |
VOO |
CYBER CRIME UNIT |
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AIR
Brussels
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BELGIUM |
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Silver Eurobest |
| SIMPLIFIED STORIES |
ALZHEIMERLIGA |
BOOK FOR ALZHEIMER PATIENTS |
DDB BRUSSELS |
BELGIUM |
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Silver Eurobest |
| DONG NAI |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILD RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Silver Eurobest Campaign |
| BEN NGHE |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Silver Eurobest Campaign |
| NGA BAY |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Silver Eurobest Campaign |
| SAIGON |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Silver Eurobest Campaign |
DIRECT: 34 awards include 4 Gold, 12 Silver and 17 Bronze
The Grand Prix was recieved by The Swedish Number for The Swedish Tourist Association by INGO, Stockholm - Sweden
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Silver Eurobest |
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Silver Eurobest |
| THE MORA LIKE FARM |
MORA |
THE COMPLIMENT |
DARWIN BBDO, Diegem |
BELGIUM |
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Silver Eurobest |
| KLARAFY |
KLARA |
KLARAFY |
FAMOUSGREY |
BELGIUM |
FAMOUSGREY |
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Bronze Eurobest |
| EPICGRAM |
B-CLASSIC |
MOBILE APP |
DDB BRUSSELS |
BELGIUM |
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Bronze Eurobest |
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Bronze Eurobest |
ENTERTAINMENT: 31 awards include 5 Gold, 14 Silver and 11 Bronze
The Grand Prix went to Modern Essentials by Beckham for H&M by adam&eveDDB, London - UK
FILM: 34 awards include 8 Gold, 10 Silver and 15 Bronze
The Grand Prix went to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK
| FOR EVER YOUNG |
OVK / PEVR (PARENTS OF ROAD VICTIMS |
ROAD SAFETY AWARNESS MESSAGE |
HAPPINESS / FCB, Brussels |
BELGIUM |
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CAVIAR Brussels |
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Silver Eurobest |
| TREAT ME LIKE A WOMAN, PAY ME LIKE A MAN |
EQUAL PAY DAY |
PUBLIC SERVICE |
MORTIERBRIGADE, Brussels |
BELGIUM |
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CZAR Brussels |
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ZIJ-KANT VZW |
Silver Eurobest |
| MEET THE STARS OF THE IKEA CATALOGUE |
IKEA |
IKEA CATALOGUE |
DDB BRUSSELS |
BELGIUM |
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Bronze Eurobest |
FILM CRAFT: 38 awards include 8 Gold, 12 Silver and 17 Bronze
A second Grand Prix was presented to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London - UK
| THE BICKY BEEF MIRACLE |
BICKY BURGER |
FOOD/BEVERAGE |
MORTIERBRIGADE, Brussels |
BELGIUM |
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CZAR Brussels |
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COBRA RADIO BREWERY / IZICO |
Bronze Eurobest |
| MEET THE STARS OF THE IKEA CATALOGUE |
IKEA |
IKEA CATALOGUE |
DDB BRUSSELS |
BELGIUM |
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Bronze Eurobest |
| THE SNOWMAN |
NATIONALE LOTERIJ |
NATIONAL LOTTERY |
MORTIERBRIGADE, Brussels |
BELGIUM |
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BLINKINK London |
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SONICVILLE / NATIONALE LOTERIJ |
Bronze Eurobest |
HEALTHCARE: 20 awards include 3 Gold, 7 Silver and 9 Bronze
The Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
| SIMPLIFIED STORIES |
Direct and Promo & Activation |
ALZHEIMERLIGA |
BOOK FOR ALZHEIMER PATIENTS |
DDB BRUSSELS |
BELGIUM |
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Bronze Eurobest |
INNOVATION: 4 awards include 3 Innovation Awards
A second Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INTEGRATED: 7 awards include 1 Gold, 1 Silver and 4 Bronze
The Grand Prix went to The Man on the Moon for John Lewis by adam&eveDDB, London – UK
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Bronze Eurobest |
INTERACTIVE: 31 awards include 3 Gold, 12 Silver and 16 Bronze
No Grand Prix was awarded
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Silver Eurobest |
| THIS WAS LOUISE'S PHONE |
VOO |
CYBER CRIME UNIT |
AIR, Brussels |
BELGIUM |
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Bronze Eurobest |
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Bronze Eurobest |
| MOBISTAR LETTERS |
ORANGE |
TELECOM |
PUBLICIS BRUSSELS |
BELGIUM |
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Bronze Eurobest |
MEDIA: 41 awards include 6 Gold, 15 Silver and 19 Bronze
The Grand Prix was awarded to Girl Emojis for Procter & Gamble by STARCOM, London / Leo Burnett Chicago – UK
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Silver Eurobest |
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Silver Eurobest |
| KEEP HOPE ALIVE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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THESE DAYS Antwerp |
MEDIACOM Brussels |
THE BLACKBOX.ORG |
Bronze Eurobest |
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
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VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Bronze Eurobest |
MOBILE: 18 awards include 2 Gold, 7 Silver and 8 Bronze
A second Grand Prix was awarded to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
| EPICGRAM |
B-CLASSIC |
MOBILE APP |
DDB BRUSSELS |
BELGIUM |
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Bronze Eurobest |
OUTDOOR: 35 awards include 7 Gold, 10 Silver and 17 Bronze
The Grand Prix went to Survival Billboard for Microsoft by McCann London – UK
| DONG NAI |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILD RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Bronze Eurobest Campaign |
| BEN NGHE |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Bronze Eurobest Campaign |
| NGA BAY |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Bronze Eurobest Campaign |
| SAIGON |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Bronze Eurobest Campaign |
| CALL BRUSSELS |
VISIT BRUSSELS |
VISIT BRUSSELS |
AIR, Brussels |
BELGIUM |
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Bronze Eurobest |
PROMO & ACTIVATION: 43 awards include 5 Gold, 15 Silver and 22 Bronze
A third Grand Prix went to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
|
VICE MEDIA BENELUX Amsterdam |
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CREATIVE CONSPIRACY |
Gold Eurobest |
| COINS OF HOPE |
CHILD FOCUS |
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS, Antwerp |
BELGIUM |
|
VICE MEDIA BENELUX Amsterdam |
|
CREATIVE CONSPIRACY |
Silver Eurobest |
| YOUR CHOICE OF FUN |
CARLSBERG GROUP ; TUBORG |
BEER |
HAPPINESS / FCB, Brussels |
BELGIUM |
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100% HALAL Amsterdam |
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Silver Eurobest |
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Bronze Eurobest |
| STARDUST FOR BOWIE |
STUDIO BRUSSEL |
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS |
BELGIUM |
DDB BRUSSELS |
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Bronze Eurobest |
PRINT & PUBLISHING: 21 Awards include 4 Gold, 7 Silver and 9 Bronze
The Grand Prix was awarded to Brad is Single for Norwegian Air by Try, Oslo – Norway
| BEN NGHE |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
|
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Gold Eurobest Campaign |
| NGA BAY |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Gold Eurobest Campaign |
| SAIGON |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Gold Eurobest Campaign |
| DONG NAI |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILD RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
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Gold Eurobest Campaign |
| SIMPLIFIED STORIES |
ALZHEIMERLIGA |
BOOK FOR ALZHEIMER PATIENTS |
DDB BRUSSELS |
BELGIUM |
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Gold Eurobest |
| DE STANDAARD ON 1 PAGE |
ALS LIGA |
NON-PROFIT ASSOCIATION |
PUBLICIS BRUSSELS |
BELGIUM |
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Silver Eurobest |
| DE STANDAARD ON 1 PAGE 1 |
ALS LIGA |
NON-PROFIT ASSOCIATION |
PUBLICIS BRUSSELS |
BELGIUM |
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Silver Eurobest |
| SIMPLIFIED STORIES |
ALZHEIMERLIGA |
BOOK FOR ALZHEIMER PATIENTS |
DDB BRUSSELS |
BELGIUM |
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Silver Eurobest |
PRINT & OUTDOOR CRAFT: 12 awards include 1 Gold, 3 Silver and 7 Bronze
1 Grand Prix was awarded to:
Breakdance / Parkour / Skateboard campaign for Pepsico Deutschland by BBDO Group Germany – Germany
| BEN NGHE |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
|
|
|
|
Gold Eurobest Campaign |
| NGA BAY |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
|
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Gold Eurobest Campaign |
| SAIGON |
UNICEF GLOBAL |
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB, Brussels |
BELGIUM |
|
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Gold Eurobest Campaign |
PR: 49 awards include 6 Gold, 16 Silver and 26 Bronze
A fourth Grand Prix was recieved by The Swedish Number for The Swedish Tourist Organisation by INGO, Stockholm - Sweden
| SUPRISE SELECTION |
SPECIAL OLYMPICS |
PLAY UNIFIED |
LDV UNITED, Antwerp |
BELGIUM |
WAVEMAKERS, Waasmunster |
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Gold Eurobest |
| DINING FOR BRUSSELS |
DE TIJD |
#DININGFORBRUSSELS |
FAMOUSGREY |
BELGIUM |
FAMOUSGREY |
FAMOUSGREY |
FAMOUSGREY |
|
Silver Eurobest |
| SAFETY JINGLE |
OVK / PEVR (PARENTS OF ROAD VICTIMS |
ROAD SAFETY AWARNESS MESSAGE |
HAPPINESS / FCB, Brussels |
BELGIUM |
|
GERONIMO Antwerp |
|
RAYGUN / BLISS INTERACTIVE |
Silver Eurobest |
| DINING FOR BRUSSELS |
DE TIJD |
#DININGFORBRUSSELS |
FAMOUSGREY |
BELGIUM |
FAMOUSGREY |
FAMOUSGREY |
FAMOUSGREY |
|
Bronze Eurobest |
| REMUMBER |
MISSING CHILDREN EUROPE |
REMUMBER |
FAMOUSGREY |
BELGIUM |
FAMOUSGREY |
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Bronze Eurobest |
RADIO: 14 awards were presented 2 Gold, 3 Silver, 8 Bronze
The Grand Prix went to Sound of Glory for Ford by Ogilvy Madrid – Spain
| KLARAFY |
KLARA |
KLARAFY |
FAMOUSGREY |
BELGIUM |
FAMOUSGREY |
|
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|
Gold Eurobest |
| VOICE MAIL |
OVK / PEVR (PARENTS OF ROAD VICTIMS) |
ROAD SAFETY AWARNESS MESSAGE |
HAPPINESS / FCB, Brussels |
BELGIUM |
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SONICVILLE |
Bronze Eurobest |
During the ceremony, Terry Savage, Chairman of Cannes Lions presented the Advertiser of the Year award to Heineken as “a true creative leader who understands the power of creativity to drive business,” he said. Ian Wilson, Senior Director Global, Digital and Marketing Development at Heineken collected the award.
GRAND PRIX FOR GOOD
Check it Before it’s Removed: Naked Breasts on Facebook Against Breast Cancer voor Pink Ribbon Deutschland, DDB Group Germany – Germany
En dan nog de speciale prijzen:
Network of the Year:
- DDB Worldwide
- McCann Worldgroup
- BBDO Worldwide
Agency of the Year:
- INGO, Stockholm
- DDB Group Germany, Berlin
- adam&eveDDB, London
Independent Agency of the Year:
- Jung von Matt, Hamburg
- Serviceplan, Munich
- Grabarz & Partners, Hamburg
Media Agency of the Year:
- Starcom, London
- PHD, London
- EMT/Dentsu Aegis, London
Golden Palm
- Sonny, UK
- O Positive, USA
- Blink, UK
Young Creatives Competition
In the Young Creatives competition, 20 teams from 14 countries across Europe had 24 hours to create a brief for the Fondazione ANT – a cancer charity that provides free home medical care to cancer patients. A team from Denmark, Klara Vilshammer and Christoffer Boas, were awarded Gold by the Young Creatives jury.
