Epica Awards Jour 3: bronze pour Godiva

Epica Awards, jour 3 ! Un dixième prix pour une agence belge n'a pas été ajouté à la liste des Grand Prix Epica mais bien de l'argent pour une marque belge : Godiva dans la catégorie Packaging Design. Aux États-Unis, McCann New York a inventé «The Box That Keeps Giving» pour les célèbres pralines belges de Godiva. L'emballage contient des chocolats puis un deuxième paquet, encore rempli de pralines et puis un troisième encore et ainsi de suite ...

Credits

Client: Godiva
Nagisa Manabe – Head of Marketing and Product Development North America
Cheryl Brooks – Director Marketing Services at pladis Global
Judith Rubin – Director, Global Consumer Insights
Samantha Landman – Marketing Manager
Christina Roperti – Manager, Pubic Relations
Robert Koch – Visual Merchandising Manager/ Visual Planner

Agency: McCann New York
Eric Silver – North American Chief Creative Officer
Tom Murphy / Sean Bryan – Co Chief Creative Officers, New York
Lizzie Wilson – Senior Art Director
Tali Gumbiner – Senior Copywriter
Tori Nygren – Copywriter
Nathy Aviram – Chief Production Officer
Deb Archambault – Senior Integrated Producer
Alexis Mead – Senior Integrated Producer
Olivia Heeren – Group Account Director
Megumi Sasada – Account Supervisor
Leah Kennedy – Project Manager
Cares Mason – Project Manager
Steve Zaroff – Chief Strategy Officer, North America
Julianna Katrancha – Group Strategy Director
James Stevens – Strategist
David Mashburn- Co Design Director
George Katz – Co Design Director
Ethan Buller – Senior Designer
Shelby Hipol – Designer
Nel Sparkman – Junior Designer
Sebastian Savino – Original Content Producer
Eric Perini – Original Content Producer
Brett Berman – Original Content Producer
Eric David Johnson – Executive Integrated Music Producer
Dan Gross – Music Producer
Sam Belkin – Music Coordinator

Production Company: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producer: Peter Repplier
Directors: Becho Lo Bianco & Mariano Bergara
Production Manager: Sara Ireland
Associate Producer: Stefanie Carrano
Director Of Photography: Robert McKenna
Post Producer: Karen Lawler
VFX Supervisor: John Loughlin
Flame: Bryan Rosenblum & Matt Monson
Color: RCO
Colorist: Seth Ricart
Color Producer: Sheina Dao

Partners
Coeur Noir Specialty Printers
Cultech, Inc. – Autajon Group