ACC Belgium lance son European Advertising Certificate
ACC Belgium commence 2017 avec le lancement d'une nouvelle plateforme en ligne: le European Advertising Certificate (EAC), le premier programme éducatif en ligne mis en place par la European Association of Communicaten Agencies (EACA). L'objectif de la plateforme est d'améliorer la connaissance des jeunes professionnels de la communication commerciale.
Le programme comportera 7 modules: ‘Advertising & Communication in Context’, ‘Understanding Client Business’, ‘The Strategic Planner's Toolkit’, ‘Client, Creative & Media Briefs’, ‘Understanding Media Channels’, ‘Creativity and Creative Development’ et ‘Effectiveness’. Soit environ 30 heures de contenu, dont l'assimilation sera évaluée par un examen le 26 avril.
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