AMMA Awards: voici les finalistes pour le 21 avril

Le 21 avril prochain, aura lieu la 10e cérémonie des AMMA Awards qui récompensera la crème des experts média du pays pour cette année.
Celle-ci se tiendra à l'Auditorium 2000 de Brussels Expo (infos et inscriptions via ce lien).

Tous les finalistes sont désormais connus:

Media Agency of the Year
Space
MEC
Maxus

Media Sales House of the Year
Medialaan
JCDecaux
Pebble Media

Media Advertiser of the Year
Kristien Merckaert - Media Manager Benelux, Danone Group
Valérie Mortifis - Country Media Manager, Unilever
Miguel Aguza - Country External Communication Manager, Ikea Belgium

Best Media Research
Zenithoptimedia: "In Brand Purpose we trust, in Trustpoints we believe"
Havas Media: "Meaningful Brands"
Sanoma: "BrandCompass"

Innovation & Development Award
PHD: Beyond the last click
Maxus: Programmatic radio for Sunweb
SBS: De Pauzeknop-reclame
Predicube & Pebble Media: Premium Alternative for targetting on Facebook and Google
Newsworks: Le mariage entre digital et traditionnel

Best Use of Social & Earned
Zenithoptimedia: Tena - Launch of Lights
Mindshare: Vlaamse Overheid - Vlaamse Havendag
Serviceplan: Vlaamse Overheid - #CopyZonderTaaltelefoon
PHD Media: Telenet - Game of Thrones #ChooseSides
Space: Maes - Vollenbak Engagement

Best Use of Interactive
Maxus: Sunweb
Havas Media: JDE - l'Or Espresso
Linkman & MEC & iVox: Lacroix - Grote smaaktest
Mindshare: Vlaamse Overheid - Vlaamse Havendag
Space: American Tourister - Lock 'n Roll

Best Creative Media Use
Serviceplan: Coca-Cola - Laugh Mob
Zenithoptimedia: Mercedes - City Guides
Duval Guillaume Modem: Stad Antwerpen - Open Window
PHD Media: Mora - JIM's Chicken Stache
Initiative & DDB: Ikea - Küss

Best Use of Performance Marketing (ex-Best Use of Search Marketing)
Maxus: Fiat Chrysler - Lead Generation Strategy
Zenithoptimedia: Disney - Disneyland Paris
MEC: Toyota - Audience segmentation
Space: Electrabel - Kito, great game for lead generation & CRM
Havas Media: Hello Bank - How to define & optimize a performance strategy?

Best Media Strategy
Space: Desperados - Go Fun Yourself
Zenithoptimedia:: Eni - Anna
PHD Media: Telenet - Play Sports
Space & Leo Burnett: Dash - A Familie Story
Maxus: Sunweb