Amma's 2018: des gagnants, des mentions et un jury ....

Jeudi 17 mai, ce sont tenus à l'Auditorium 2000 du Palais du Heizel les AMMA's 2018 , organisé par  CommPass en collaboration avec  UMA, de United Media Agencies. Le jury de cette édition 2018 a particulièrement été soigné par le grapheur Arnaud Kool, dont vous pouvez voir son œuvre dans la vidéo ci-dessous. Reconnaîtrez-vous Valérie Morfitis, Lies Eeckman, Bernard Cools, Alexis Lebedoff, Alex Thoré et tous les autres membres ?

Ci-dessous , PUB lève le voile sur les gagnants de cette édition.

                                                                                                                          MEDIA AGENCY OF THE YEAR

Winner:                Mindshare
Nominees:          Outsight & PHD Media

                                                                                                                  MEDIA SALES HOUSE OF THE YEAR

Winner:                JCDecaux

Nominees:          SBS Belgium & Google Belgium

                                                                                                                                    BEST USE OF INTERACTIVE

Gold:                       UM – Fanta; Halloween
Silver:                     Appiness – Vtwonen en Spott
Bronze:                  Mindshare – 20th Century Fox; The Boss Baby

                                                                                     INNOVATION & DEVELOPMENT OF THE YEAR

Gold:                    SBS Belgium – Smart Ad
Silver:                     JCDecaux – Smartcontent
Bronze :                 Wavemaker Belgium – Data Challenge

                                                                                                                                            BEST MEDIA STRATEGY

Gold:                    PHD Media – Base; The liquid campaign
Silver:                     Zenith – Sanofi Allegra; Turning Barriers into Opportunities
Bronze:                  PHD Media – Telenet Business; Digitale versnelling

                                                                                                                  BEST USE OF DATA & PERFORMANCE MARKETING

Gold:                    Proximus & Digipolitans & Pivott. & Space – New Media Data Driven Sales Engine for Proximus
Silver:                     Semetis & OMD – Carglass; Data driven Creativity & Automation
Bronze:                  Initiative – Media Markt; Black Friday

                                                                                                                    MEDIA ADVERTISER OF THE YEAR

Winner:                Marie Noëlle De Greef (ING)
Nominees:          Christine Jean (AG Insurance) ; Deirdre Keustermans (20th Century Fox)

                                                                                                                                  MEDIA RESEARCH OF THE YEAR

Gold:                    CIM & Be Mobile & MGE Data – CIM OOH Survey 2017
Silver:                     Welcome Media & GfK – Journey of In-Home Advertising
Bronze:                  IP & GfK & Ivox – Audio Observer

                                                                                                                               BEST CREATIVE MEDIA USE

Gold:                       PHD Media & TBWA & Mediahuis – Play Sports; Live Preroll
Silver:                     Initiative – Lotto; Parce que c’est possible
Bronze:                  Space & Outsight – H&M; Fashion vending Machine

                                                                                                                                  BEST USE OF NATIVE & CONTENT

Gold:                       Mindshare – Solo; Open Kitchen
Silver:                     Space & DDB – Volkswagen; Behind the Wheel
Bronze:                  PHD Media – Telenet; Game of Thrones new season
 
A noter les mentions spéciales du jury à  Zenith & Gaia , le titre de Media Personality of the Year à Jos Van Campenhout (Outsight) et un hommage rendu par François Chaudoir, président de l'UMA et ceo de Space à Christian Kévers pour l'ensemble de sa carrière.