Caviar Brussels pour Lenevo

Les membres de la génération Z et les jeunes milléniaux sont des mixeurs éclectiques, des passionnés du genre. Le bureau de création SuperHeroes, établi à Amsterdam et à New York, a utilisé cette idée comme point de départ d'une nouvelle campagne publicitaire mondiale pour l'ordinateur portable Yoga Slim de Lenovo : "Just Be You". La production a été confiée à Caviar et au régisseur Victor Carrey de KinoPravda.

Crédits :

Lenovo :

Global Marketing Director: Marina Schaepelynck

Global Premium Consumer Marketing Director: Daniela Idi           

Global Brand Marketing Lead:  Archit Mardia

Creative Agency :

Creative Agency: SuperHeroes AMS | NYC | SGP

Executive Creative Director: Rogier Vijverberg

Creative Strategy: Marieke Dekker

Senior Copywriter: Elliot Stewart-Franzen

Art Director: Hyeona Kim

Designer: Cristiano Faluba, Anita Csillag

Motion graphic design: Andrea Rodriguez Milla

Photographer: Ruben Wiegerinck

Client Director: Django Weisz Blanchetta

Agency Producer: Severien Jansen 

Account Manager: Chengcheng Li

Production Company :

Production : Caviar Brussels

Executive producer: Eva van Riet

Line producer: Charles Kinoo

Post producer: Katia Renson 

Director: Kinopravda - Victor Carrey

DOP: Alberto Bañares

Steadycam: Carlos Santos

Production Service Alibi Portugal

Production  Caviar Brussels

Executive producer: Eva Van Riet

Line producer: Charles Kinoo

Post producer: Katia Renson

Casting Belgium: Alexandra Carrée / Agent Rush

Casting Spain: Judith Lopez / Lane Casting

Casting Portugal: Maria Hespanhol

Executive Producer Portugal:  Ricardo Almeida

Producer Portugal:  Sofia C. da Fonseca

Prod. Coordinator: Marta Montalvão

Location Manager: Pedro Mateus

1st AD: Dino Estrelinha

Key Grip: António Leitão (BALIA)

Gaffer: Paulo Alves (JOCA)

Art Director: Carla Brazão

Styling: Isabel Carmona

Make Up and Hair: Mónica Mota

Focus Puller A: Tiago Silva

Focus Puller B: Ricardo Simões

Post & VFX by LOOM

Executive producer: Clarissa Vermaak

VFX Supervisor:Kris Janssens

DI Supervisor: Xavier Arijs

Post Producer: Kristof Lantin

Set Support: Ricardo Ferreira

VFX Artists:
Alexy Muller
Sacha Rossi
Ben Dekeyser
Raf Schoenmaekers
Ricardo Ferreira
Wim Geysels           

Music : 

Music: “Do What I Do”

Performed by: Lady Bri

Sound Design: Massive Music

Music search, production & sound design: MassiveMusic

Sync & licensing: Emilie Kannekens (MassiveMusic)

Song: Lady Bri - Do What I Do (Downtown Publishing, Position Music, Clear Music)

Sound design: Friso Hoekstra (MassiveMusic)

Audio post & final mix: Auke Riemersma (MassiveMusic)