Avec le titre d’Agence de l’année, Wunderman Antwerp ressort grand vainqueur de cette 11ième édition des IAB MIXX Awards et D’Ieteren est sacré “Annonceur de l’année”.
Sur les quelques 133 campagnes analysées et réparties dans 4 catégories - Digital Communications, Innovation, Médias et Interface – les 4 jury ont attribués 8 Gold awards, 9 Silver et 7 Bronze.
Par ailleurs, Daniel Borrego (Quantum) est élu ‘Digital Sales Guy of the year’ et Jonathan Lannoy (Havas Media) ‘Digital Planner of the year’.
Ce mercredi, plus de 500 professionnels des médias et du marketing ont participé à la remise des IAB Mixx Awards 2018, une initiative de la Belgian Association of Marketing et de Best Of Publishing, éditeur de Inside Magazine et Digimedia.be.
Les présidents de jury Christine Jean (AG Insurance), Wim Decraene (Frucon), Sonja Klein (OmnicomMediaGroup ) et Alex Thoré (Magis.company) ont également attribué les «Special Awards», notamment les prix de «Agency of the year» et le Prix de l’ « Advertiser of the Year’».
Découvrez les gagnants des IAB MIXX Awards 2018:
Best Multi-Channel Campaign
| Campaign |
Agency |
Advertiser |
Award |
| Dare to sponsor |
LDV United |
Special Olympics |
Gold |
| Innocent Childporn |
Wunderman Antwerp |
Child Focus |
Silver |
| Never miss a second |
TBWA |
Telenet Play Sports |
Silver |
| Black+Decker Low-emission Zone |
Air Brussels |
Stanley Black & Decker |
Bronze |
Best Single-Channel Campaign
| Campaign |
Agency |
Advertiser |
Award |
| STIB/MIVB Chatbots |
mortierbrigade |
MIVB/STIB |
Gold |
| The Homeless Webshop |
TBWA |
Solidarité Grands Froids |
Silver |
| Share your excitement |
De Vloer |
Samsung |
Silver |
| Game of Torrents |
Wunderman Antwerp |
MediaMarktSaturn België NV |
Bronze |
Best Content Marketing
| Campaign |
Agency |
Advertiser |
Award |
| Breastfeeding Extras |
LDV United |
Kind en Gezin |
Gold |
| Goose vs Audi |
Prophets |
Audi Belgium (D’Ieteren) |
Silver |
Best Community Management
| Campaign |
Agency |
Advertiser |
Award |
| Volkswagen branded GIFs model |
DDB Brussels |
Volkswagen |
Gold |
| Telenet Sintagram |
Wunderman Antwerp |
Telenet |
Silver |
Best Use of Technology within a campaign
| Campaign |
Agency |
Advertiser |
Award |
| Audi E-xperience |
Prophets |
Audi Belgium (D’Ieteren) |
Gold |
| Driven by Data |
TBWA |
MINI |
Silver |
| The Subtle Hack |
TBWA |
Belgium Entertainment Association |
Bronze |
Best Awareness Campaign
| Campaign |
Agency |
Advertiser |
Award |
| Innocent Childporn |
Wunderman Antwerp |
Child Focus |
Gold |
| Breastfeeding Extras |
LDV United |
Kind en Gezin |
Gold |
| Dare to sponsor |
LDV United |
Special Olympics |
Silver |
| Base – The liquid campaign |
PHD Media |
Telenet Group – Base |
Bronze |
Best Performance Campaign
| Campaign |
Agency |
Advertiser |
Award |
| MediaMarkt – Black Friday |
Initiative |
MediaMarktSaturn België NV |
Gold |
| Proximus, always close, where and when it matters |
Pivott and Digipolitans |
Proximus |
Silver |
| Game of Torrents |
Wunderman Antwerp |
MediaMarktSaturn België NV |
Bronze |
Best Interface
| Campaign |
Agency |
Advertiser |
Award |
| Audi E-xperience |
Prophets |
Audi Belgium (D’Ieteren) |
Bronze |
| RTLplay Mobile App |
Tapptic |
RTL Belgium |
Bronze |
Special Jury Awards
| Agency of the Year |
Wunderman Antwerp |
| Advertiser of the year |
D’Ieteren |
Personality Awards
| Digital Sales Guy of the Year |
Daniel Borrego (Quantum) |
| Digital Planner of The Year |
Jonathan Lannoy (Havas Media) |
