Met de titel ‘Agentschap van het jaar’, komt Wunderman Antwerp als grote winnaar uit de 11de editie van de IAB MIXX Awards. D’Ieteren ontvangt de titel ‘Adverteerder van het jaar’. Uit de 133 campagnes die ingezonden werden binnen de 4 categorieën Digital Communications, Innovation, Media en Interface, hebben de 4 respectievelijke jury’s 8 Gold awards toegekend, 9 Silver awards en 7 Bronze awards.
Verder werden Daniel Borrego (Quantum) de ‘Digital Sales Guy van het jaar’ en Jonathan Lannoy (Havas Media) de ‘Digital Planner van het jaar’. De juryvoorzitters Christine Jean (AG Insurance), Wim Decraene (Frucon), Sonja Klein (OmnicomMediaGroup) en Alex Thoré (Magis.company) hebben eveneens de 'Special Jury Awards' uitgekozen voor ‘Agency of the year’ en de ‘Advertiser of the Year’ Award.
Meer dan 500 specialisten uit de media en marketing waren woensdagavond present voor de uitreiking van deze IAB MIXX Awards 2018, een organisatie van de Belgian Association of Marketing en Bestof Publishing, uitgever van Inside Magazine en Digimedia.be.
Ontdek de winnaars van de IAB MIXX Awards 2018:
Best Multi-Channel Campaign
| Campaign |
Agency |
Advertiser |
Award |
| Dare to sponsor |
LDV United |
Special Olympics |
Gold |
| Innocent Childporn |
Wunderman Antwerp |
Child Focus |
Silver |
| Never miss a second |
TBWA |
Telenet Play Sports |
Silver |
| Black+Decker Low-emission Zone |
Air Brussels |
Stanley Black & Decker |
Bronze |
Best Single-Channel Campaign
| Campaign |
Agency |
Advertiser |
Award |
| STIB/MIVB Chatbots |
mortierbrigade |
MIVB/STIB |
Gold |
| The Homeless Webshop |
TBWA |
Solidarité Grands Froids |
Silver |
| Share your excitement |
De Vloer |
Samsung |
Silver |
| Game of Torrents |
Wunderman Antwerp |
MediaMarktSaturn België NV |
Bronze |
Best Content Marketing
| Campaign |
Agency |
Advertiser |
Award |
| Breastfeeding Extras |
LDV United |
Kind en Gezin |
Gold |
| Goose vs Audi |
Prophets |
Audi Belgium (D’Ieteren) |
Silver |
Best Community Management
| Campaign |
Agency |
Advertiser |
Award |
| Volkswagen branded GIFs model |
DDB Brussels |
Volkswagen |
Gold |
| Telenet Sintagram |
Wunderman Antwerp |
Telenet |
Silver |
Best Use of Technology within a campaign
| Campaign |
Agency |
Advertiser |
Award |
| Audi E-xperience |
Prophets |
Audi Belgium (D’Ieteren) |
Gold |
| Driven by Data |
TBWA |
MINI |
Silver |
| The Subtle Hack |
TBWA |
Belgium Entertainment Association |
Bronze |
Best Awareness Campaign
| Campaign |
Agency |
Advertiser |
Award |
| Innocent Childporn |
Wunderman Antwerp |
Child Focus |
Gold |
| Breastfeeding Extras |
LDV United |
Kind en Gezin |
Gold |
| Dare to sponsor |
LDV United |
Special Olympics |
Silver |
| Base – The liquid campaign |
PHD Media |
Telenet Group – Base |
Bronze |
Best Performance Campaign
| Campaign |
Agency |
Advertiser |
Award |
| MediaMarkt – Black Friday |
Initiative |
MediaMarktSaturn België NV |
Gold |
| Proximus, always close, where and when it matters |
Pivott and Digipolitans |
Proximus |
Silver |
| Game of Torrents |
Wunderman Antwerp |
MediaMarktSaturn België NV |
Bronze |
Best Interface
| Campaign |
Agency |
Advertiser |
Award |
| Audi E-xperience |
Prophets |
Audi Belgium (D’Ieteren) |
Bronze |
| RTLplay Mobile App |
Tapptic |
RTL Belgium |
Bronze |
Special Jury Awards
| Agency of the Year |
Wunderman Antwerp |
| Advertiser of the year |
D’Ieteren |
Personality Awards
| Digital Sales Guy of the Year |
Daniel Borrego (Quantum) |
| Digital Planner of The Year |
Jonathan Lannoy (Havas Media) |
