La Shortlist pour les Best of Activation Awards est connue
Les jurys des BOA’s se réuniront ce jeudi 4 avril pour délibérer des meilleures campagnes de Brand Activation de l’année écoulée. Il y a eu avant un jugement en ligne et les envois ci-dessous se retrouvent dans la shortlist.
Le jury des annonceurs dirigé par Bart Swings (Luminus EDF) et le jury des créatifs dirigé par Dieter De Ridder (DDB) décideront sur base de cette shortlist qui emportera les trophées BOA à la maison lors de la BOA Night , le 9 mai.
| AB InBev | We Are Belgium | The Communication Company |
| Ab-Inbev | Cubanisto Stay Undefined | ISOBAR |
| ALS Liga Belgium | #WorkForALS | Publicis |
| Anheuser-Busch InBev (AB InBev) | Pure Blonde by Jupiler | ISOBAR |
| BeTV | The Wall | Happiness |
| Bike for Brussels | The Earworm | mortierbrigade |
| BNP Paribas Fortis | Purple Cam | Sportizon |
| Bru | Social Plates | Happiness |
| Child Focus | Missing Poster Child | Wunderman |
| CVI | Punching Doors | DDB |
| D'ieteren - Audi import | Audi E-xperience | Prophets |
| De Morgen | FAQ The Elections | Boondoggle |
| De Standaard | Voortschrijvend inzicht | mortierbrigade |
| Dierenasiel Gent | Who let the shelter dogs out? | De vloer |
| Ecover | Statiegeld Store | Ecover |
| EG | La fillette et le viking | ISOBAR |
| Eneco Belgium NV | Eneco Groeit | Fast Forward Events |
| Eyeworks | Memorial Seats | Wunderman |
| FAIRTRADE BELGIUM | 67 CENT | Darwin |
| IKEA Belgium | IKEA Sofar | Secondfloor |
| ING Belgium | Red, the official mascot of the Belgian Red Devils | ING Belgium |
| ING Belgium | ING Music – Sound wave of Your life | ING Belgium |
| IXINA | A Kitchen Commercial Break | Wunderman |
| JBC | The Anthem Shirt | Wunderman |
| Kind & Gezin | #Urbanbabies | LDV United |
| Lidl | Straffe Kost | BBDO |
| Lidl | Lidl's Pumpkin Lab @Ketnet Halloween | Indiandribble |
| MediaMarkt | The Binary Deal | Wunderman |
| MINI | Driven by data | TBWA |
| MIVB/STIB | Exotic destinations in Brussels | mortierbrigade |
| Mooimakers | Doe normaal, gooi je afval in de vuilbak | LDV United |
| Mucovereniging - Association Muco | De laatste 30 - Les Derniers 30 | Done by Friday |
| Nationale Loterij | Woohoo! - Interactive Logo | Wunderman |
| Nationale Loterij | The World’s Biggest Scratch Card | Wunderman |
| Orange Belgium | Supporter without Limits | Publicis |
| OVK / PEVR (Parents of Road Victims | Behind The Numbers | Happiness |
| OVK / PEVR (Parents of Road Victims) | BlindMeters | Happiness |
| PERFETTI | the Menthol coach | Friendship |
| Peugeot | The Original Test Drive Soundtrack | Havas |
| PIAS/Chance | The Legendary Tour | mortierbrigade |
| Responsible Young Drivers | Memorial Tickets | De vloer |
| Rodenbach | The Unexpected Commercial | Wunderman |
| Samsung | Share your excitement | De vloer |
| Samusocial | Samusocial | Leo Burnett |
| SCOOORE! | Supercare | Wunderman |
| Special Olympics | Dare to sponsor | LDV United |
| STIB | STIB World Cup 2018 Campaign | STIB-MIVB |
| STIB | STIB/Digizik - Mickey90 campaign - Mickey Factory | STIB-MIVB |
| Stichting tegen Kanker / Fondation contre le Cancer | Tournée Minérale | Happiness |
| Telenet | Play Trailer Park | TBWA |
| Telenet | 666 | Wunderman |
| Telenet | Steal the Ticket | Wunderman |
| Telenet Play Sports | The fan transfer | TBWA |
| VOO Telecom | Buffer Rage | Happiness |
| Willemen Group | Drainphalt | Gutzandglory |
| Zadig & Voltaire | Girls can do anything | ISOBAR |
