New kid in town : Cassandra Tsigros

Marketing has always felt like a new language, one you learn by listening, experimenting, and connecting. Curiosity has guided me from day one.

I started in PR and creative communication, helping clients craft messages that resonate. Then I took the lead in a small digital agency, diving into storytelling. Each experiment taught me that bold ideas need listening and adaptability. Strategy and creativity became pieces of the same puzzle.

A period abroad added perspective, showing that people, not markets, are at the heart of meaningful campaigns. Volunteering for TEDxBrussels gave it purpose: marketing isn’t just visibility: it’s about ideas, communities, and connections that last. At Serviceplan Group Belux, all of this comes to life, shaping campaigns that balance creativity and impact.

Rooted in Charleroi, thriving in Brussels, Belgian at heart, I believe in advertising that puts people first, encourages innovation, and leaves a lasting impact on brands and their audiences.

- Cassandra Tsigros, Marketing Manager @Serviceplan Group Belux