The One Club: Antoinette Ribas élue 'next creative leader'

La liste des Next Creative Leaders de The One Club et 3% Movement est basée sur une compétition qui identifie les femmes créatives talentueuses qui accèdent à des rôles de leadership : copywriters, art directors, assistant creative directors et nouvelles creative directors qui changent le game en améliorant notre industrie. Et surprise : selon The One Club, Antoinette Ribas, creative chez Ogilvy Social.Lab Brussels, sera  l'une des next creative leaders en 2020 !

Bonne nouvelle pour Antoinette Ribas, bien sûr, mais aussi pour Ogilvy Social.Lab Brussels et pour Creative Belgium puisque Antoinette Ribas en est membre du conseil d'administration. Elle s'occupe principalement de l'égalité des sexes, un thème important pour Creative Belgium.

LES LAURÉATS RÉGIONAUX

En plus du traditionnel Top 10, les gagnants régionaux comprennent donc 13 personnes et un duo, tous faisant honneur à leur coin du monde respectif.

Voici les autres lauréates pour l'Europe :
Anyaa Dev, Art Director, Wieden+Kennedy, Amsterdam
Nian He, Art Director, Grabarz & Partners, Hamburg
Teresa Verde Pinho, Copywriter, and Mariana Reis, Art Director, Ogilvy, Paris
Antoinette Ribas, art director, Ogilvy Social Labs, Brussels

Les juges de The One Club et de 3% Movement ont été impressionnés par le parcours et le CV d'Antoinette Ribas, que nous aimerions partager ici :

"Working as an Art Director in several agencies such as Mc Cann, FamousGrey, Mortier Brigade, Air, DDB and now OgilvySocialLab, I had the opportunity to work on brands like IKEA, Toyota, Volkswagen, Amnesty, Médecins Sans Frontières, ING, Deutsche Bank, Le Soir, Orange, Proximus, Helleman’s, Bacadi, Carrefour, Delhaize, Nespresso,… By combining creative-driven agencies and ambitious brands, I've been lucky enough to win over a hundred awards. On a national level, I was honored with the Creative Belgium “Best Art Direction” award three times. Last year I received the famous ‘Creative Of The year’ award. At Cannes Festival, I received 1 Gold Lion, 4 Silver and 7 Bronze and was also rewarded in Eurobest, New York festivals, European Mixx Awards etc (more than 100 awards in total). Keen to have look at some of my projects? Please refer to my website: https://gregantoinette.carbonmade.com.

Along my career path, I realized the lack of diversity in the creative teams in terms of gender, culture and skills. Even before entering the professional world, I noticed that our society - already from an early age- has a tendency to limit our female ambitions. I've seen too many students, young women, wives or mothers, give up their creative careers even though they loved it. As we are often perceived as we see ourselves, I strongly believe in the primordial role of good education.

Hence, I decided to dedicate part of my time to encourage and to support the women around me. In order to start from concrete figures rather than a perception, I proposed to do a national survey to get concrete figures on gender diversity in the creative world. The findings went beyond my own perceptions. As a respond to gender inequality, I took the following actions:

• Became a member of the Board of Creative Belgium where I can share my experience and help improve diversity and skills in the years to come by for example claiming more female judges.
• Recently joined the Invisible Creatives, an initiative that aims to fix the gender ratio in the advertising industry.
• Worked as a creative on several Amnesty International campaigns with the aim to claim and to enforce women's rights.
• Initiated a Welcome (Back) training to encourage women to come back/not to leave. 
• Share my insights in the female focus group of my workplace Ogilvy Social.Lab in order to identify and to improve the quality of life, balance and recognition of women at the agency."