Tous membre d'un club
Quand vous êtes junior en agences, que vous débarquez au sein d'une régie, bref quand la goutte de lait vous pend au menton, ce n'est pas un luxe de découvrir les principales associations qui rythment la vie de notre secteur. Et pour ceux et celles qui ont de la bouteille, une piqure de rappel ne peut pas faire de tort. En fait, c'est assez simple. Tout a commencé avec PUB, lancé en 1976 par Josephine Overeem. Enfin pour être honnête ce n'est pas tout-à-fait exact. Car la première association à avoir vu le jour n'est autre que l'UBA, née en 1949 ! Ensuite, tout s'est mis en place, petit à petit. Et notre média, en toute modestie, a souvent joué un rôle constructif. Ainsi les CBA, nés sur les cendres des CCB Awards, ont pour origine le PUB Award. Un prix créé par notre magazine avant que celui-ci décide de le céder au jeune club de créatifs, le CCB (Creative Club of Belgium) qu'il a porté sur les fonds baptismaux en 1983. Naturellement, nous n'allons pas vous fatiguer à travers un historique fleuve. Chaque association, club, union... a une histoire. Et comme il n’est pas toujours simple de s’y retrouver parmi toutes ces initiales et autres acronymes, nous vous proposons une radiographie des principaux acteurs du secteur. Plongez-vous dans ce tableau basé sur des données qui nous ont été transmises en toute « transparence » par les associations sous mentionnées.
Allemaal bij de club?
Als je als junior in een bureau zit, als je pas bij een managementbedrijf arriveert, kortom als de druppel melk aan je kin hangt, is het geen luxe om de belangrijkste associaties te ontdekken die het leven in onze sector bepalen. En voor degenen onder jullie die een fles hebben, kan een flashback geen kwaad. In feite is het heel eenvoudig. Het begon allemaal met PUB, gelanceerd in 1976 door Josephine Overeem. Nou, om eerlijk te zijn, dat is niet helemaal juist. Want de eerste vereniging die geboren is, is wellicht de UBA, geboren in 1949! Toen werd alles op zijn plaats gezet, beetje bij beetje. En onze media hebben, in alle bescheidenheid, vaak een constructieve rol gespeeld. Zo is de CBA, geboren uit de as van de CCB, ontstaan uit de PUB Award. Een prijs die door ons tijdschrift werd gecreëerd voordat het besloot om het over te dragen aan de jonge creatieve club, de CCB (Creative Club of Belgium), die het in 1983 een naam gaf. Natuurlijk zullen we je niet vermoeien aan de overkant van een historische rivier. Elke vereniging, club, bond... heeft een geschiedenis. En omdat het niet altijd gemakkelijk is om uw weg te vinden door al initialen en andere acroniemen, bieden wij u een röntgenfoto aan van de belangrijkste spelers in de sector. Dompel u onder in deze tabel op basis van de gegevens die ons in volledige "transparantie" door de hieronder vermelde verenigingen zijn verstrekt.
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|
Mission Statement |
President & CEO/MD |
Staff |
Members |
Activities |
Awards |
Sources of income |
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BAM Belgian Association of Marketing
Created in 2017
(previously Stichting Marketing, IAB Belgium & BDMA)
|
To aIm to re-engineer the marketing practice into a meaningful practice that fuels and nurtures entrepreneurs, companies and organizations in their customer centric transformation.
|
President: Koen Van Impe
Director: Patrick Steinfort
|
3 women 2 men
|
551 members (Corporate & Individual) |
Inspire, Educate, Connect, Regulate
|
Mixx Awards Belgian Marketing Awards Effie Partner |
Contributions Sponsoring Training Courses Events |
|
BMMA Belgian Management and Marketing Association
Created in 1971
|
To bring together all the market professions around the table for meaningful discussions and exchanges: Inspire – Train & Share. |
President:
Vice Presidents : |
9 women 9 men |
644 members
|
Lunch-debate Seminars or workshops Education Program |
Belgian Marketing Awards |
Membership fees Structural partners Organization of lunch-debates Training courses Seminars Workshops |
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LaPresse.be
Created in 1999
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To represent all publishers of French and German-speaking daily newspapers. To defend the common interests of the publishers and to ensure effective representation before all levels of power whose competences are likely to affect the press. |
President: Daniel Van Wylick
General Secretary: Catherine Anciaux |
1 man 4 women |
6 media companies |
Information monitoring Preparation of positions, letters, meetings,... Sectorial representation in a number of Belgian, European and international organizations
|
None |
Membership fees FWB subsidies for media literacy operations Provision of services for other entities in the sector |
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UBA Union belge des Annonceurs / Unie van Belgische Adverteerders ("United Brands Association" in January 2021)
Created in 1949
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To promote a creative, innovative and transparent communication ecosystem as a breeding ground for strong sustainable brands. UBA is driven by 4 values: reliable, involved, innovative, collegial
|
President: Philippe Wallez
CEO: Chris Van Roey |
4 men 6 women |
7200 'brand builders', 1050 brands, 347 companies (mainly top-500) |
Representation. Congress and network activities. Expert communities UBA Academy. Knowledge center: research & studies. Service organization: UBA care |
APOY: Advertising Personality of the Year (with PUB) Effie partner
|
Membership fees (90%) Other (events, courses,...) (10%) |
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We Media
Created in 2018
(previously The Ppress & UPP)
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To support, to promote and to defend the social role of publishers and media companies that create content professionally and independently. |
President : Xavier Bouckaert
General Manager : Marc Dupain |
4 women 3 men |
184 members |
Represent Inform Educate Create quality projects/standards/labels that demonstrate the essential role of our sector Promote the sector and members |
B2B awards StuMPA |
Membership fees Management of the management companies Repropress and Repro PP |
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Creative Belgium
Created in 1983
(previously Creative Club of Belgium)
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To aim, to promote, encourage and recognize creativity for brands and companies, to support and welcome the next generation of creative talent. Creative Belgium is a non-profit organization, led by an elected board and the daily management team. |
President : Jens Mortier General Manager : Isabel Van den Broeck
|
3 women |
520 members. |
Creative Belgium Awards, Creative Sessions, Creative Voices, Creative Battle (Cannes) |
Creative Belgium Awards
|
Membership fees Events and sponsoring |
|
ACC
(The Association of Communication Companies )
|
Being the association of creative agencies in Belgium. Its objective is to unite and strengthen agencies in their individual interests and collective ambitions. Its mission is to improve, promote and defend the added value created by its members to (future) employees, clients, governments, the press and the public. |
President : Marc Fauconnier CEO: Johan Vandepoel |
2 men 2 women |
145 members |
Regulate, Stimulate, Facilitate, Investigate, Educate, Celebrate, Communicate
|
BOA BOCA Effie Partner
Certificates: IPA, HYPE, HYPRE certificates
|
Membership contributions (52%) Sponsorship (3%) |
|
Vlaamse Nieuwsmedia (VNM)
(previously Vlaamse Dagbladpers, VDP)
|
Being the association of the Flemish news publishers. Vlaamse Nieuwsmedia wants to facilitate the future of Flemish news companies by providing its members with services aimed at promoting their economic, commercial and financial interests. The association focuses primarily on the readers' market. |
President : Geert Steurbaut Director: Sandrien Mampaey |
3 women |
3 media companies |
Representing the economic, commercial and financial interests of its members |
None |
Contribution of members for services Subsidy of the Flemish government |
|
UMA
|
To represent media agencies in the advertising and media market. UMA promotes media agencies’ expertise, added value and diversity of the services proposed to a wide audience within the communication sector. |
President : François Chaudoir
Coordination Manager : Max B. Brouns |
The UMA has no permanent employees |
10 members representing 19 brands. |
Publication of charters, UMA benchmark Digital investments, documents on the evolution of media costs.
Managing the communication plan of UMA, developing events and implementing partnerships (Commpass, Effie & BAM) |
AMMA Partner Effie Partner Belgian Marketing Awards Partner
The awards of the YMCE Strategy and YMCE Data driven for young media professional |
Annual contributions of its members. The events are made possible by sponsorship and partnership |
|
COMMPASS
Created in 1987
(previously GRP)
|
Empowering Media People
|
President: Wout Dockx Vice-President: Jos Van Campenhout Coordinator : Véronique Lagasse
|
1 woman
|
2 member systems: 28 companies 40 individual members
Estimated total = 1100+ persons |
Sessions: Knowledge sharing through thematic talks with national and international speakers Media School: Training with 4 cycles, Masterclasses and Starterskits AMMA media awards Club33 |
AMMA awards
|
Annual membership contributions, sessions, media school AMMA awards: sponsoring AMMA + submission of dossiers + ticketing award evening Structural sponsors CommPass |
|
VIA
Created in 2013
(previously ABMA-BVAM )
|
VIA, previously the Belgische Vereniging van Audiovisuele Media - Association Belge des Medias Audiovisuels, aims to stimulate, connect, represent, promote and support the AV market. |
President: Bart Demeulenaere
Vice-President: Wilfried Celis
Secretary General: Wout Dockx |
1 man
|
5 full members 3 affiliated members |
To stimulate
|
SONIQ award (first edition in 2020)
|
Annual membership fees |
|
CUBE. Consumer Understanding
Creatied in 1980 (previously Febelmar and BAQMaR)
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Being the connected hub for like-minded people with a passion for consumer understanding. Cube wants to bring the voice of the consumer to a higher level by empowering and engaging them inside and outside the organization.
|
President: Ludovic Depoortere |
4 women 4 men |
Their "friends" and founders are made up of more than 33 companies |
Cube connects and bridges people with diverse backgrounds through events
The online platform is a meeting and information point where members facilitate and share content. |
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Events, Sponsors |
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