Le World Radio Day et l'EGTA ont leurs 13 raisons...

Les sociétés de radio et leurs régies célèbrent cette année encore le World Radio Day. En l'honneur de cette célébration, l'EGTA vous invite à (re)découvrir la radio/audio comme un média efficace et complètement transformé numériquement. L'association des régions de télévision et de radio a identifié 13 raisons pour lesquelles et comment la radio peut donner un coup de pouce.

1. REACH & LISTENING - Reach and time spent listening are as strong as ever. Radio allows brands to reach millions of people on a daily basis.
2. TARGETABILITY - Radio targets the right people at the right time with the right content.
   
3. MULTIPLATFORM & MOBILE - Audio is everywhere and radio is the most mobile medium. With additional touchpoints and formats brought by digital audio radio becomes even more ubiquitous.

4. COMPANIONSHIP - Radio is a hands-free, eyes-free medium present in unique moments throughout the day.

5. ENGAGEMENT- Radio brings communities together to inform and entertain. Radios develop a strong relationship with listeners, enabling advertisers to engage them in an intimate & personal setting.

6. MULTIPLIER - Radio has a unique campaign multiplier effect in the media mix.

7. ACTIVATION & ROI - Radio drives immediate activation and generates strong ROI – a perfect match for call-to-action campaigns getting tactical messages to air quickly and building frequency.
8. BRAND BUILDER - Radio helps brands to grow – the high reach of radio combined with its mood-enhancing effect on listeners brings brand-building messages across.

9. DIGITAL BOOSTER - Radio drives traffic, search and e-commerce.

10. RECOVERY DRIVER - Brands that advertise on radio in times of crisis – win.

11. CREATIVITY, FLEXIBILITY & AGILITY– Audio offers creative & effective solutions at an affordable production cost. It’s flexibility and agility enables to quickly adapt and air a spot.

12. TRUST & SAFETY – Radio is a trusted source of information – even more in times of crisis. Radio offers premium content, ad fraud and bots-free environment.

13. INNOVATION - Audio innovations in ad tech and data create new and exciting opportunities for marketers.