Radiobedrijven en hun regieën vieren ook dit jaar World Radio Day op 13 februari. Ter ere van dit feestje nodigt EGTA u uit om radio/audio te (her)ontdekken als een efficiënt en volledig digitaal getransformeerd medium. De vereniging voor tv- en radioregieën pende 13 redenen neer over het waarom en hoe radio een boost kan geven.
- REACH & LISTENING - Reach and time spent listening are as strong as ever. Radio allows brands to reach millions of people on a daily basis.
- TARGETABILITY - Radio targets the right people at the right time with the right content.
- MULTIPLATFORM & MOBILE - Audio is everywhere and radio is the most mobile medium. With additional touchpoints and formats brought by digital audio radio becomes even more ubiquitous.
- COMPANIONSHIP - Radio is a hands-free, eyes-free medium present in unique moments throughout the day.
- ENGAGEMENT- Radio brings communities together to inform and entertain. Radios develop a strong relationship with listeners, enabling advertisers to engage them in an intimate & personal setting.
- MULTIPLIER - Radio has a unique campaign multiplier effect in the media mix.
- ACTIVATION & ROI - Radio drives immediate activation and generates strong ROI – a perfect match for call-to-action campaigns getting tactical messages to air quickly and building frequency.
- BRAND BUILDER - Radio helps brands to grow – the high reach of radio combined with its mood-enhancing effect on listeners brings brand-building messages across.
- DIGITAL BOOSTER - Radio drives traffic, search and e-commerce.
- RECOVERY DRIVER - Brands that advertise on radio in times of crisis – win.
- CREATIVITY, FLEXIBILITY & AGILITY– Audio offers creative & effective solutions at an affordable production cost. It’s flexibility and agility enables to quickly adapt and air a spot.
- TRUST & SAFETY – Radio is a trusted source of information – even more in times of crisis. Radio offers premium content, ad fraud and bots-free environment.
- INNOVATION - Audio innovations in ad tech and data create new and exciting opportunities for marketers.
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