Accenture Song, BBDO Belgium, Mutant et Publicis Groupe Belgium marquent des points aux LIA

Les  London International Awards (LIA), l'un des plus prestigieux Global Award Shows, ont annoncé les lauréats de 2022. Le LIA est destiné aux créatifs et fait appel à des juges de haut niveau du monde entier. Toutes les étapes ont eu lieu sur place à Las Vegas pendant neuf jours. Dans le processus, il n'y a pas eu de pré-selection. Chaque juré voit toutes les œuvres de sa catégorie. Chaque jury, accompagné de son président, s'est réuni dans sa salle de délibération pour discuter et débattre en profondeur avant de désigner les lauréats. Cela a permis de s'assurer que tous les travaux étaient jugés de la même manière, par le biais d'une délibération minutieuse et d'une discussion approfondie.

Qu'est-ce que cela signifiait pour la Belgique cette année ? Beaucoup : quatre ors, deux argents, trois bronzes et trois finalistes. Le gagnant belge est Accenture Song. Barbara Levy, présidente de la LIA : "Cette année, la Belgique s'est très bien comportée en matière de statues. Le travail était incroyable et les juges étaient d'accord. Tous les travaux gagnants étaient très mérités".

Le jugement annuel de la LIA est terminé et vous trouverez ci-dessous les lauréats et les finalistes des statues pour la Belgique (par ordre alphabétique) :

Accenture Song, Brussels is the big winner this year being awarded three Gold statues and one Bronze LIA:

• Gold - Radio & Audio - Direction for be/Aphasia.org titled “Axela”
• Gold - Radio & Audio - Public Service/Social Responsibility for be/aphasia.org titled “Axela”
• Gold - Radio & Audio - Public Service/Social Responsibility for be/aphasia.org titled “Hoodle”
• Bronze - Radio & Audio - Public Service/Social Responsibility Campaign for be/aphasia.org titled “Risi", "Axela", "Hoodle”

BBDO Belgium, Brussels 

• Silver - Creativity In The Metaverse - Gaming for Decathlon titled “The Breakaway”
• Silver - Digital - Corporate Image for Decathlon titled “The Breakaway”
• Bronze - Creativity In PR - Sports for Decathlon titled “The Breakaway”
• Bronze - Digital - Sports for Decathlon titled “The Breakaway”
• Finalist - Branded Entertainment - Experiential/Live Events for Decathlon titled “The Breakaway”
• Finalist - Creativity In PR - Retail for Decathlon titled “The Breakaway”

Mutant, Antwerp

• Gold - Radio & Audio - Media for Knack / Le Vif titled “35”

Publicis Groupe Belgium, Brussels

• Finalist - Radio & Audio - Campaign for Jeep titled “Hummingbird", "Chimps", "Kangaroo", "Lynx”

Alle winnaars vindt u op https://www.liaentries.com/winners.

Tous les gagnants peuvent être trouvés sur https://www.liaentries.com/winners.

La Belgique n'a malheureusement pas remporté de Grand LIA. Qui en a gagné un, vous pouvez le lire ci-dessous.

Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”

alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”

DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”

Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”

Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”

L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”

L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”

Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”

Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”

IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”

McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”

alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”

VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”

FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”

L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”