Accenture Song, BBDO Belgium, Mutant en Publicis Groupe Belgium scoren op LIA's

Awards / News

London International Awards (LIA), een van 's werelds meest prestigieuze Global Award Shows, maakte de winnaars 2022 winnaars bekend. LIA is gemaakt voor creatieven en beschikt over juryleden van het hoogste kaliber uit de hele wereld. Alle juryrondes werden ter plaatse in Las Vegas gehouden gedurende negen dagen. Daarbij was geen sprake van voorjurering. Elk jurylid ziet elk werk in zijn categorie. Elke jury, samen met hun voorzitter, kwam samen in hun jurykamer om grondig te discussiëren en te debatteren alvorens te beslissen over de winnaars. Dit garandeert dat al het werk gelijk werd beoordeeld door middel van zorgvuldige beraadslagingen en stevige discussies.

Wat dat dit jaar betekende voor België? Veel: vier keer goud, twee keer zilver, drie keer brons en drie finalisten. Dé Belgische winnaar is Accenture Song. Barbara Levy, voorzitter van LIA: "Dit jaar heeft België het heel goed gedaan in de 'statues' telling. Het werk was verbazingwekkend en de juryleden waren het daar zeker mee eens. Al het winnende werk was zeer verdiend."

De jaarlijkse jurering van LIA is afgesloten en hieronder staan de Statue Winnaars en Finalisten voor België (in alfabetische volgorde):

Accenture Song, Brussels is the big winner this year being awarded three Gold statues and one Bronze LIA:

  • Gold - Radio & Audio - Direction for be/Aphasia.org titled “Axela”
  • Gold - Radio & Audio - Public Service/Social Responsibility for be/aphasia.org titled “Axela”
  • Gold - Radio & Audio - Public Service/Social Responsibility for be/aphasia.org titled “Hoodle”
  • Bronze - Radio & Audio - Public Service/Social Responsibility Campaign for be/aphasia.org titled “Risi", "Axela", "Hoodle”

BBDO Belgium, Brussels 

  • Silver - Creativity In The Metaverse - Gaming for Decathlon titled “The Breakaway”
  • Silver - Digital - Corporate Image for Decathlon titled “The Breakaway”
  • Bronze - Creativity In PR - Sports for Decathlon titled “The Breakaway”
  • Bronze - Digital - Sports for Decathlon titled “The Breakaway”
  • Finalist - Branded Entertainment - Experiential/Live Events for Decathlon titled “The Breakaway”
  • Finalist - Creativity In PR - Retail for Decathlon titled “The Breakaway”

Mutant, Antwerp

  • Gold - Radio & Audio - Media for Knack / Le Vif titled “35”

Publicis Groupe Belgium, Brussels

  • Finalist - Radio & Audio - Campaign for Jeep titled “Hummingbird", "Chimps", "Kangaroo", "Lynx”

Alle winnaars vindt u op https://www.liaentries.com/winners.

België won helaas geen Grand LIA. Wie er wel eentje won, leest u hieronder.

Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”

alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”

DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”

Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”

Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”

L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”

L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”

Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”

Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”

IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”

McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”

alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”

VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”

FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”

L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”