Les Cannes Lions ont publié le premier Lions Creativity Report of the Decade afin de reconnaître et de récompenser les succès créatifs durables dans l'industrie mondiale. Les dates des dix années de travail auditées par PwC au festival depuis 2013 ont été recueillies par les Cannes Lions pour produire le classement mondial final et un rapport de benchmarking. Vous trouverez ci-dessous de nombreuses et belles données collectées. Le rapport complet peut être consulté via la LIONS Live intelligence platform et via The Work.
Regional Agency of the Decade - Middle East & Africa
1st place: VMLY&R Dubai née Y&R Dubai
2nd place: TBWA\Hunt\Lascaris Johannesburg
3rd place: Ogilvy Johannesburg
An impressive haul of 44 Lions makes VMLY&R Dubai deserving of the number one place. Winning 9 Gold, 17 Silver and 18 Bronze Lions demonstrates their ground-breaking creative output this decade.
Regional Agency of the Decade - Europe
1st place: adam&eveDDB London
2nd place: AMVBBDO London
3rd place: Ogilvy Paris
adam&eveDDB London has collected 8 Grands Prix, 1 Creative Effectiveness Lion, 27 Gold, 46 Silver and 59 Bronze Lions over the last ten years, making them so deserving of this achievement.
Regional Agency of the Decade - Latin America
1st place: AlmapBBDO São Paulo
2nd place: Ogilvy Brasil São Paulo
3rd place: VMLY&R née Y&R São Paulo
Regional Agency of the Decade - Pacific
1st place: Colenso BBDO Auckland
2nd place: Clemenger BBDO Melbourne
3rd place: Leo Burnett Sydney
Colenso BBDO Auckland have picked up 1 Grand Prix, 1 Creative Effectiveness Lion, 1 Titanium, 24 Gold, 28 Silver and 42 Bronze Lion trophies. An achievement that has them leading the way for the Pacific region this decade.
Regional Agency of the Decade - Asia
1st place: Dentsu Inc. Tokyo
2nd place: Hakuhodo Inc. Tokyo
3rd place: Ogilvy Bangkok
The work of Dentsu Inc. Tokyo is a showcase of exceptional creative talent with an impressive trophy count of 127 Lions including: 60 Bronze, 40 Silver, 24 Gold, a Titanium Lion and 2 Grands Prix Lions.
Regional Agency of the Decade - North America
1st place: Wieden+Kennedy Portland
2nd place: BBDO New York
3rd place: Droga5 New York
Independent Agency of the Decade
1st place: Wieden+Kennedy Portland
2nd place: Droga5 New York
3rd place: Forsman & Bodenfors (Years 2010-2016)
Brand Marketer of the Decade
1st place: Procter & Gamble
2nd place: Nike
3rd place: Volkswagen
Procter & Gamble's decade of creativity has seen a pride of 7 Grands Prix, 1 Grand Prix for Good, 3 Creative Effectiveness Lions, 2 Titanium, 49 Gold, 4 Glass, 77 Silver and 100 Bronze Lions won. P&G has delivered it with humour and dedication to social and environmental issues throughout.
Agency of the Decade
1st place: AlmapBBDO São Paulo
2nd place: Wieden+Kennedy Portland
3rd place: BBDO New York
Network of the Decade
1st place: BBDO Worldwide
2nd place: Ogilvy
3rd place: DDB Worldwide
Over the past decade, BBDO Worldwide have amassed over 16 Grands Prix, 4 Creative Effectiveness Lions, 3 Titanium, 150 Gold, 4 Glass, 281 Silver and 471 Bronze Lions to become the Network of the Decade.
Holding Company of the Decade
1st place: WPP
2nd place: Omnicom
3rd place: Interpublic Group
Across the decade, WPP agencies have amassed over 40 Grands Prix, 5 Creative Effectiveness Lions, 8 Titanium, 464 Gold, 1 Glass Lion, 4 Innovation Lions, 7 Product Design Lions, 844 Silver and 1,385 Bronze Lions.
Palme d’Or of the Decade
1st place: MJZ USA
2nd place: Smuggler USA
3rd place: O Positive Films USA
MJZ has consistently collected Lions in every year this decade. Their trophy cabinet creaks under the weight of 2 Grands Prix, 1 Titanium, 25 Gold, 41 Silver and 64 Bronze Lions.
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