AMMA Awards 2022 : Et les gagnants sont...

Tous les lauréats des catégories or, argent et bronze des AMMA Awards ont été annoncés lors de la cérémonie des AMMA le 16 juin à l'Auditorium 2000 de Brussels Expo, où plus de 650 professionnels des médias se sont réunis pour applaudir et célébrer les meilleurs cas d'expertise médiatique de 2021.

MEDIA AGENCY OF THE YEAR

Winner: Space ; Nominees: Semetis & Publicis Groupe Belgium

MEDIA SALES HOUSE OF THE YEAR - LEADERS

Gold: RMB, Silver: JCDecaux, Bronze: Ads & Data

MEDIA SALES HOUSE OF THE YEAR - DEDICATED PLAYERS

Gold: Mediafield ; Silver: Azerion Belgium, Bronze: Trustmedia

MEDIA ADVERTISER OF THE YEAR

Winner: Lieve Pattyn; EG ; Nominees: Dirk Lammens; Burger Brands & Vanessa Barba; Jacobs Douwe Egberts

ADVERTISING BRAND OF THE YEAR

Gold: Burger Brands; Havas Media. Nominees: Danone; Maxus Belgium. Jacobs Douwe Egberts; Havas Media

MEDIA BRAND OF THE YEAR

Gold: De Tijd, Nominees: RTL Play, Sabato

MEDIA RESEARCH OF THE YEAR

Gold: GroupM Belgium. [m]Otions, pocket neuroscience lab

Silver: Bpost; Paper Reach Survey.

Bronze: Havas Media; Meaningful Brands from insights to actions

INNOVATION & DEVELOPMENT OF THE YEAR

Gold: RMB, Bpost & Space. Combo addressable tv + paper mail

Silver: Channel Factory, The right contexts for Youtube campaigns

Bronze: RMB ; l'Ad Replacement en live

BEST USE OF DATA

Gold: Semetis & IPM Groupe ; Serving accurate news using data scripts

Silver: RMB, Dentsu & Proximus . Data & ATV as boosters of incremental reach

Bronze: Semetis; Carglass, Bringing an intimate jingle through data

BEST MEDIA STRATEGY

Gold: Mindshare; Ikea ; Everything deserves a second chance

Silver: UM; Coca-Cola;Best Coke Ever

Bronze: Space & Spacefwd; Paco Rabanne, Dare to be different

BEST USE OF PERFORMANCE MARKETING

Gold: TUI Belgium ; Media differentiation through data integration

Silver: Semetis & IPM Groupe, Subscription growth by automating news delivery

Bronze: Semetis; Bolt, Sustainable First-Party measurement

BEST CREATIVE MEDIA USE

Gold: Maxus Belgium & SILK; Proximus, Heartbeat

Silver: DDB; Recupel, Wees may-nice voor het milieu

Bronze: Semetis; Lampiris, Creating an intimate thank you experience

BEST LONG TERM MEDIA STRATEGY

Gold: Wavemaker; Mondelez; Cote d’Or ; Nominees: Semetis; Unilin . Havas Media Belgique; Carrefour

BEST USE OF NATIVE & CONTENT

Gold: Ogilvy.Social.Lab; NRJ, Mix for boobs

Silver: Mindshare; Delhaize , BELhaize ;

Bronze: Initiative; LEGO ? #buildtogive

BEST USE OF 1 MEDIUM

Gold: Clear Channel; Volvo ; Blind Spot

Silver: Dentsu - RMB; Proximus . Upfield ;  TV & ATV, the perfect match

Bronze: ZIGT; Recupel ; La grande collecte

Bronze: Maxus - SILK - Kinetic; Proximus ; Joined Mobile Offer

MEDIA SUSTAINABILITY AWARD

Gold: Maxus Belgium ; Carbon Neutral Mediaplanning

Silver: JCDecaux, A sustainable partner

Bronze: Mediafield, Air purifying murals

MEDIA PERSONALITY OF THE YEAR

Teams of IP Belgium

SPECIAL AWARD OF THE JURY

For excellent Use of Gaming : Space & Spacefwd : Alcon Systane; #EyePerformance