AMMA 2022: alle winnaars op een rij

Alle gouden, zilveren en bronzen AMMA-winnaars werden bekendgemaakt tijdens de AMMA Ceremonie op 16 juni in het Auditorium 2000 van Brussels Expo, waar meer dan 650 mediaprofessionals bijeenkwamen om de beste gevallen van media-expertise van 2021 toe te juichen en te vieren.

MEDIA AGENCY OF THE YEAR

Winner: Space ; Nominees: Semetis & Publicis Groupe Belgium

MEDIA SALES HOUSE OF THE YEAR - LEADERS

Gold: RMB, Silver: JCDecaux, Bronze: Ads & Data

MEDIA SALES HOUSE OF THE YEAR - DEDICATED PLAYERS

Gold: Mediafield ; Silver: Azerion Belgium, Bronze: Trustmedia

MEDIA ADVERTISER OF THE YEAR

Winner: Lieve Pattyn; EG ; Nominees: Dirk Lammens; Burger Brands & Vanessa Barba; Jacobs Douwe Egberts

ADVERTISING BRAND OF THE YEAR

Gold: Burger Brands; Havas Media. Nominees: Danone; Maxus Belgium. Jacobs Douwe Egberts; Havas Media

MEDIA BRAND OF THE YEAR

Gold: De Tijd, Nominees: RTL Play, Sabato

MEDIA RESEARCH OF THE YEAR

Gold: GroupM Belgium. [m]Otions, pocket neuroscience lab

Silver: Bpost; Paper Reach Survey.

Bronze: Havas Media; Meaningful Brands from insights to actions

INNOVATION & DEVELOPMENT OF THE YEAR

Gold: RMB, Bpost & Space. Combo addressable tv + paper mail

Silver: Channel Factory, The right contexts for Youtube campaigns

Bronze: RMB ; l'Ad Replacement en live

BEST USE OF DATA

Gold: Semetis & IPM Groupe ; Serving accurate news using data scripts

Silver: RMB, Dentsu & Proximus . Data & ATV as boosters of incremental reach

Bronze: Semetis; Carglass, Bringing an intimate jingle through data

BEST MEDIA STRATEGY

Gold: Mindshare; Ikea ; Everything deserves a second chance

Silver: UM; Coca-Cola;Best Coke Ever

Bronze: Space & Spacefwd; Paco Rabanne, Dare to be different

BEST USE OF PERFORMANCE MARKETING

Gold: TUI Belgium ; Media differentiation trhough data integration

Silver: Semetis & IPM Groupe, Subscription growth by automating news deilivery

Bronze: Semetis; Bolt, Sustainable First-Party measurement

BEST CREATIVE MEDIA USE

Gold: Maxus Belgium & SILK; Proximus, Heartbeat

Silver: DDB; Recupel, Wees may-nice voor het milieu

Bronze: Semetis; Lampiris, Creating an intimate thank you experience

BEST LONG TERM MEDIA STRATEGY

Gold: Wavemaker; Mondelez; Cote d’Or ; Nominees: Semetis; Unilin . Havas Media Belgique; Carrefour

BEST USE OF NATIVE & CONTENT

Gold: Ogilvy.Social.Lab; NRJ, Mix for boobs

Silver: Mindshare; Delhaize , BELhaize ;

Bronze: Initiative; LEGO ? #buildtogive

BEST USE OF 1 MEDIUM

Gold: Clear Channel; Volvo ; Blind Spot

Silver: Dentsu - RMB; Proximus . Upfield ;  TV & ATV, the perfect match

Bronze: ZIGT; Recupel ; La grande collecte

Bronze: Maxus - SILK - Kinetic; Proximus ; Joined Mobile Offer

MEDIA SUSTAINABILITY AWARD

Gold: Maxus Belgium ; Carbon Neutral Mediaplanning

Silver: JCDecaux, A sustainable partner

Bronze: Mediafield, Air purifying murals

MEDIA PERSONALITY OF THE YEAR

Teams of IP Belgium

SPECIAL AWARD OF THE JURY

For excellent Use of Gaming : Space & Spacefwd : Alcon Systane; #EyePerformance