23 shortlists: bon départ pour les Belges aux Cannes Lions 2023

Les Cannes Lions 2023 débuteront le lundi 19 juin 2023. Le premier jour, les agences belges disposaient déjà de 23 shortlists. Ci-dessous un aperçu:
Digital Craft
- FamousGrey Brussels // Shortest Lives // Ghent University Hospital (Data Visualisation)
Direct
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Social Behaviour)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)
Entertainment LIONS for Gaming
- Wunderman Thompson Benelux // OK GROOMER // Child Focus (Community Management / Social Engagement)
Entertainment Lions for Music
- Mortierbrigade // Respect // STIB-MIVB (Use of Original Composition)
- BBDO Belgium // Unavailable Ukraine // Belgian Red Cross (Breakthrough on a Budget)
Film Craft
- Mortierbrigade // It's handy to have a dick // Equal Pay Day // CZAR Brussels (Direction)
Health & Wellness
- Happiness Brussels // SoberCoins // City of Balen (Brand-led Education & Awareness)
Industry Craft
- BBDO Belgium // Crashed Glass // Jupiler (Packaging Design)
- TBWA Brussels // What you missed last night // Samsung (Outdoor)
Innovation
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Applied Innovation)
Media
- BBDO Belgium // Crashed Glass // Jupiler (Use of Ambient Media: Small Scale)
- BBDO Belgium // Crashed Glass // Jupiler (Audience Insights)
PR
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Use of Events & Stunts)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Launch / Re-launch)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)
- Publicis Groupe Benelux // Wikitruth // Ukrainian Witness (Community Management)
Radio & Audio
- FamousGrey // Call Mom // Proximus (Social Behaviour)
- FamousGrey // Call Mom // Proximus (Consumer Services / Business to Business)
- Publicis Groupe Benelux // The Unforgettable 2 Minutes // National Comité 4 & 5 mei (Cultural Insight)
Social & Influencer
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Food & Drink)
Brand Experience & Activation
- Happiness Brussels // Placeb'eau // Spa (Single-market Campaign)
Creative B2B
- Publicis Groupe Benelux // Wikitruth 'call to editors' // Ukrainian Witness (Market Disruption)
A noter que AB Inbev se retrouve dans nombre de présélections! Affaire à suivre !