Op maandag 19 juni start Cannes Lions 2023. De eerste dag hadden de Belgische bureaus al 23 shortlists te pakken. Hieronder een overzicht:
Digital Craft
- FamousGrey Brussels // Shortest Lives // Ghent University Hospital (Data Visualisation)
Direct
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Social Behaviour)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)
Entertainment LIONS for Gaming
- Wunderman Thompson Benelux // OK GROOMER // Child Focus (Community Management / Social Engagement)
Entertainment Lions for Music
- Mortierbrigade // Respect // STIB-MIVB (Use of Original Composition)
- BBDO Belgium // Unavailable Ukraine // Belgian Red Cross (Breakthrough on a Budget)
Film Craft
- Mortierbrigade // It's handy to have a dick // Equal Pay Day // CZAR Brussels (Direction)
Health & Wellness
- Happiness Brussels // SoberCoins // City of Balen (Brand-led Education & Awareness)
Industry Craft
- BBDO Belgium // Crashed Glass // Jupiler (Packaging Design)
- TBWA Brussels // What you missed last night // Samsung (Outdoor)
Innovation
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Applied Innovation)
Media
- BBDO Belgium // Crashed Glass // Jupiler (Use of Ambient Media: Small Scale)
- BBDO Belgium // Crashed Glass // Jupiler (Audience Insights)
PR
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Use of Events & Stunts)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Launch / Re-launch)
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)
- Publicis Groupe Benelux // Wikitruth // Ukrainian Witness (Community Management)
Radio & Audio
- FamousGrey // Call Mom // Proximus (Social Behaviour)
- FamousGrey // Call Mom // Proximus (Consumer Services / Business to Business)
- Publicis Groupe Benelux // The Unforgettable 2 Minutes // National Comité 4 & 5 mei (Cultural Insight)
Social & Influencer
- Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Food & Drink)
Brand Experience & Activation
- Happiness Brussels // Placeb'eau // Spa (Single-market Campaign)
Creative B2B
- Publicis Groupe Benelux // Wikitruth 'call to editors' // Ukrainian Witness (Market Disruption)
Daarnaast maakt ook het Belgische AB Inbev meerdere malen kans op eremetaal dankzij shortlists in diverse categorieën.
Meer over Cannes Lions 2023 vindt u hier!