Fiat ne veut plus de gris dans le paysage urbain

Il y aura une nouvelle Fiat électrique, la 600e. Mais vous ne pourrez plus l'acheter en gris. "No more grey", déclare Olivier François, global president de Fiat et CMO de FCA, dans un spot publicitaire percutant réalisé par LeoBurnettItalia. Buon divertimento! 

Credits

Agency: Leo Burnett Italia

General manager: Maurizio Spagnulo

Executive creative director: Francesco Martini

Creative director: Giuseppe Campisi

Creative director and art director: Giovanni Greco

Creative director and copywriter: Enrico Pasquino

Client service director: Paolo Griotto

Account supervisor: Valentina Bolognino

Account manager: Silvia Di Bucchianico

Head of TV dept: Alessio Zazzera

TV producer: Francesca Bocci

Production: Twister Film

Executive producer: Giovanni Amico, Leonardo Rossi and Ariens Damsi

Director: William9

DOP: Daniele Poli – Matteo Rea

Producer: Fina Gomez de la Torre – Alessia Pietromarchi

Line producer: Viola Ranalletta

Allestimento set: Gruppo Eventi

Offline: Sedici:9

Editor: Davide Mauti

VFX: 22Dogs

Color correction: Valerio Liberatore

Post-production: Frame by Frame

Music: No more gray

Composer: Flavio Ibba

Publishing: Red Rose Productions