Fiat wil grijs uit straatbeeld

Er komt een nieuwe elektrische Fiat, de 600e. Maar in het grijs gaat u die niet meer kunnen kopen. 'No more grey', zegt Fiat-global president en FCA-CMO Olivier François in een opvallende spot van de hand van Leo Burnett Italia.

Credits

Agency: Leo Burnett Italia

General manager: Maurizio Spagnulo

Executive creative director: Francesco Martini

Creative director: Giuseppe Campisi

Creative director and art director: Giovanni Greco

Creative director and copywriter: Enrico Pasquino

Client service director: Paolo Griotto

Account supervisor: Valentina Bolognino

Account manager: Silvia Di Bucchianico

Head of TV dept: Alessio Zazzera

TV producer: Francesca Bocci

Production: Twister Film

Executive producer: Giovanni Amico, Leonardo Rossi and Ariens Damsi

Director: William9

DOP: Daniele Poli – Matteo Rea

Producer: Fina Gomez de la Torre – Alessia Pietromarchi

Line producer: Viola Ranalletta

Allestimento set: Gruppo Eventi

Offline: Sedici:9

Editor: Davide Mauti

VFX: 22Dogs

Color correction: Valerio Liberatore

Post-production: Frame by Frame

Music: No more gray

Composer: Flavio Ibba

Publishing: Red Rose Productions