Tout ne tourne pas autour de l'argent
Dans ce film, la banque Santander veut faire comprendre aux citoyens que tout n'est pas une question d'argent. Ce spot long format (18 minutes) développé par l'agence McCann a reçu l'or lors des Epica Awards.
Installez-vous confortablement et regardez...
"BEYOND MONEY"
ENTRANT: MRM//McCann Madrid
CATEGORY: Online Campaigns – Consumer Services & Household Products
AWARD: Gold
ADVERTISER: Santander Bank
COUNTRY: Spain
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