23 shortlists: bon départ pour les Belges aux Cannes Lions 2023

Awards / Cannes Lions / News

Les Cannes Lions 2023 débuteront le lundi 19 juin 2023. Le premier jour, les agences belges disposaient déjà de 23 shortlists. Ci-dessous un aperçu:

Digital Craft 

  • FamousGrey Brussels // Shortest Lives // Ghent University Hospital (Data Visualisation)

Direct

  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Social Behaviour)
  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)

Entertainment LIONS for Gaming

  • Wunderman Thompson Benelux // OK GROOMER // Child Focus (Community Management / Social Engagement)

Entertainment Lions for Music

  • Mortierbrigade // Respect // STIB-MIVB (Use of Original Composition)
  • BBDO Belgium // Unavailable Ukraine // Belgian Red Cross (Breakthrough on a Budget) 

Film Craft

  • Mortierbrigade // It's handy to have a dick // Equal Pay Day // CZAR Brussels (Direction)

Health & Wellness

  • Happiness Brussels // SoberCoins // City of Balen (Brand-led Education & Awareness)

Industry Craft

  • BBDO Belgium // Crashed Glass // Jupiler (Packaging Design)
  • TBWA Brussels // What you missed last night // Samsung (Outdoor)

Innovation

  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Applied Innovation)

Media

  • BBDO Belgium // Crashed Glass // Jupiler (Use of Ambient Media: Small Scale)
  • BBDO Belgium // Crashed Glass // Jupiler (Audience Insights)

PR

  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Use of Events & Stunts)
  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Launch / Re-launch)
  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Market Disruption)
  • Publicis Groupe Benelux // Wikitruth // Ukrainian Witness (Community Management) 

Radio & Audio

  • FamousGrey // Call Mom // Proximus (Social Behaviour)
  • FamousGrey // Call Mom // Proximus (Consumer Services / Business to Business)
  • Publicis Groupe Benelux // The Unforgettable 2 Minutes // National Comité 4 & 5 mei (Cultural Insight)

Social & Influencer

  • Wunderman Thompson Benelux // The Mammoth Meatball / Vow (Food & Drink) 

Brand Experience & Activation

  • Happiness Brussels // Placeb'eau // Spa (Single-market Campaign)

Creative B2B

  • Publicis Groupe Benelux // Wikitruth 'call to editors' // Ukrainian Witness (Market Disruption)

A noter que AB Inbev se retrouve dans nombre de présélections! Affaire à suivre !

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