The One Show 2023: voici les candidats belges
Quelles sont les agences belges en lice pour un Pencil of Merit Award d'or, d'argent ou de bronze cette année ? Nous le savons maintenant, puisque The One Show 2023 vient de dévoiler sa liste complète de présélectionnés. Ne vous faites pas prier plus longtemps :
|
Belgium |
Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney |
Axela |
National Aphasia Association |
Radio & Audio |
Broadcast - Single |
OS-12931 |
|
Belgium |
Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney |
Axela, Risi, Hoodle, |
National Aphasia Association |
Radio & Audio |
Broadcast - Series |
OS-12932 |
|
Belgium |
Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels |
Axela |
National Aphasia Association |
Radio & Audio |
Craft - Voice Direction |
OS-12933 |
|
Belgium |
Accenture Song Belux / Leuven + Solidarité Grand Froids / Brussels |
Vin Maison |
Solidarité Grands Froids |
Design |
Packaging - Specialty |
OS-13383 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Sobercoins |
City of Balen |
Direct Marketing |
Physical Items |
OS-23093 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Sobercoins |
City of Balen |
Health & Wellness |
Public Relations |
OS-23092 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Reduce the Ride |
D'Ieteren / Husk |
Creative Effectiveness |
Single Region or Market - CSR |
OS-15554 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Reduce the Ride |
D'Ieteren / Husk |
Health & Wellness |
Public Relations |
OS-15380 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Creative Use of Data |
Real-Time Data |
OS-21462 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Direct Marketing |
Use of Smart Devices & Voice Assistants |
OS-21458 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-21445 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Direct Marketing |
Physical Items |
OS-21484 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Direct Marketing |
Experiential - Customer Experience / CX |
OS-21487 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Experiential & Immersive |
Physical Products |
OS-21497 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Health & Wellness |
Promotional Items |
OS-21491 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
IP & Product Design |
Physical Product - Promotional |
OS-21494 |
|
Belgium |
Happiness / an FCB alliance / Saigon |
Beer Currency |
Belgo |
Direct Marketing |
Out of Home - P.O.P. & In-Store |
OS-23527 |
|
Belgium |
Mutant / Antwerp |
Think in colour |
Knack/Le Vif |
Design |
Data Visualization - Static or Dynamic |
OS-17022 |
|
Belgium |
Mutant / Antwerp |
Think in colour |
Knack/Le Vif |
Direct Marketing |
Digital & Online - Websites & Mobile |
OS-17026 |
|
Belgium |
Mutant / Antwerp + Club Media House / Bruges |
Farmers for Farmers |
Club Brugge |
Brand-Side / In-House |
Brand-Side / External Agency Collaboration |
OS-16963 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Branded Entertainment |
Experiential - Virtual Events |
OS-16222 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-21199 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Social Media |
Active Engagement / Call to Action |
OS-21202 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Direct Marketing |
Non-traditional & Guerrilla Marketing |
OS-16691 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-16690 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Public Relations |
Community Building |
OS-16689 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Social Media |
Active Engagement / Call to Action |
OS-16688 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Branded Entertainment |
Audio |
OS-10777 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Experiential & Immersive |
Experiential Audio |
OS-10778 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Broadcast - Series |
OS-10779 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Online - Branded Podcast |
OS-10780 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Experiential Radio & Audio |
OS-10776 |
|
Belgium |
Publicis Groupe Benelux / Brussels |
Sign Up Before You Die |
Re-Born To Be Alive |
Health & Wellness |
Experiential / Immersive / Events |
OS-11177 |
|
Belgium |
Publicis Groupe Benelux / Brussels |
Sign Up Before You Die |
Re-Born To Be Alive |
Out of Home |
Experiential & Immersive |
OS-11179 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Design |
Spatial Design - Experiential & Immersive |
OS-11174 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Experiential & Immersive |
Immersive Spaces |
OS-16272 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Out of Home |
Brand Installations |
OS-16287 |
Publicis Groupe arrive en tête avec pas moins de 14 présélections, dont cinq fois pour sa campagne interactive "The Unforgettable 2 Minutes" pour le Nationaal Comité.
https://www.youtube.com/watch?v=U7tXJsl6os0&t=1s
Publicis Groupe est suivi de près par Happiness, qui a 13 chances, dont cinq avec Placeb'eau pour SPA. Accenture Song, Mutant et Ogilvy Social.Lab sont également en lice pour un Pencil of Merit très convoité.
Il reste à attendre le résultat final, mais pas très longtemps : les gagnants seront annoncés le lundi 24 avril. Le champagne peut donc déjà être mis au réfrigérateur.
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