The One Show 2023: dit zijn de Belgische kanshebbers
Welke Belgische bureaus zitten dit jaar in the running voor een Gold, Silver of Bronze Pencil of Merit Award? Dat weten we intussen, want The One Show 2023 loste zonet zijn volledige shortlist. Laten we u niet langer in spanning houden:
|
Belgium |
Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney |
Axela |
National Aphasia Association |
Radio & Audio |
Broadcast - Single |
OS-12931 |
|
Belgium |
Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney |
Axela, Risi, Hoodle, |
National Aphasia Association |
Radio & Audio |
Broadcast - Series |
OS-12932 |
|
Belgium |
Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels |
Axela |
National Aphasia Association |
Radio & Audio |
Craft - Voice Direction |
OS-12933 |
|
Belgium |
Accenture Song Belux / Leuven + Solidarité Grand Froids / Brussels |
Vin Maison |
Solidarité Grands Froids |
Design |
Packaging - Specialty |
OS-13383 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Sobercoins |
City of Balen |
Direct Marketing |
Physical Items |
OS-23093 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Sobercoins |
City of Balen |
Health & Wellness |
Public Relations |
OS-23092 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Reduce the Ride |
D'Ieteren / Husk |
Creative Effectiveness |
Single Region or Market - CSR |
OS-15554 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Reduce the Ride |
D'Ieteren / Husk |
Health & Wellness |
Public Relations |
OS-15380 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Creative Use of Data |
Real-Time Data |
OS-21462 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Direct Marketing |
Use of Smart Devices & Voice Assistants |
OS-21458 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Waze Invaders |
Parents of Road Victims |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-21445 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Direct Marketing |
Physical Items |
OS-21484 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Direct Marketing |
Experiential - Customer Experience / CX |
OS-21487 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Experiential & Immersive |
Physical Products |
OS-21497 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
Health & Wellness |
Promotional Items |
OS-21491 |
|
Belgium |
Happiness / an FCB alliance / Brussels |
Placeb'eau |
SPA |
IP & Product Design |
Physical Product - Promotional |
OS-21494 |
|
Belgium |
Happiness / an FCB alliance / Saigon |
Beer Currency |
Belgo |
Direct Marketing |
Out of Home - P.O.P. & In-Store |
OS-23527 |
|
Belgium |
Mutant / Antwerp |
Think in colour |
Knack/Le Vif |
Design |
Data Visualization - Static or Dynamic |
OS-17022 |
|
Belgium |
Mutant / Antwerp |
Think in colour |
Knack/Le Vif |
Direct Marketing |
Digital & Online - Websites & Mobile |
OS-17026 |
|
Belgium |
Mutant / Antwerp + Club Media House / Bruges |
Farmers for Farmers |
Club Brugge |
Brand-Side / In-House |
Brand-Side / External Agency Collaboration |
OS-16963 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Branded Entertainment |
Experiential - Virtual Events |
OS-16222 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-21199 |
|
Belgium |
Ogilvy Social.Lab / Brussels + VF International SAGL / Stabio + Agile Films / London |
Vans Customs Sessions |
VANS |
Social Media |
Active Engagement / Call to Action |
OS-21202 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Direct Marketing |
Non-traditional & Guerrilla Marketing |
OS-16691 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Interactive, Online & Mobile |
Online Community Platform - Use of Existing Platform |
OS-16690 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Public Relations |
Community Building |
OS-16689 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam |
WikiTruth |
Ukrainian Witness |
Social Media |
Active Engagement / Call to Action |
OS-16688 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Branded Entertainment |
Audio |
OS-10777 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Experiential & Immersive |
Experiential Audio |
OS-10778 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Broadcast - Series |
OS-10779 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Online - Branded Podcast |
OS-10780 |
|
Belgium |
Publicis Groupe Benelux / Amsterdam + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam |
The Unforgettable 2 Minutes |
Nationaal Comité 4 & 5 mei |
Radio & Audio |
Experiential Radio & Audio |
OS-10776 |
|
Belgium |
Publicis Groupe Benelux / Brussels |
Sign Up Before You Die |
Re-Born To Be Alive |
Health & Wellness |
Experiential / Immersive / Events |
OS-11177 |
|
Belgium |
Publicis Groupe Benelux / Brussels |
Sign Up Before You Die |
Re-Born To Be Alive |
Out of Home |
Experiential & Immersive |
OS-11179 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Design |
Spatial Design - Experiential & Immersive |
OS-11174 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Experiential & Immersive |
Immersive Spaces |
OS-16272 |
|
Belgium |
Publicis Groupe Benelux / Brussels + KARAT + Renault Belgium |
29 Minute Restaurant |
Renault |
Out of Home |
Brand Installations |
OS-16287 |
Topkanshebber is Publicis Groupe met maar liefst 14 shortlists, waaronder 5 keer voor de interactieve campagne The Unforgettable 2 Minutes voor Nationaal Comité.
https://www.youtube.com/watch?v=U7tXJsl6os0&t=1s
Publicis Groupe wordt nauw op de voet gevolgd door Happiness, dat 13 keer kans maakt, waaronder 5 keer met Placeb'eau voor SPA. Ook Accenture Song, Mutant en Ogilvy Social.Lab dingen mee naar een felbegeerde Pencil of Merit.
Op het uiteindelijke resultaat is het nog even wachten, maar niet zo heel lang meer: op maandag 24 april worden de winnaars bekendgemaakt. De champagne kan dus wel al in de frigo.
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