Belgen in de prijzen op Native Advertising Awards

Naar jaarlijkse gewoonte staat de maand juni helemaal in het teken van awardshows. Op woensdag 12 juni maakte het Native Advertising Institute, de internationale vakorganisatie voor native advertising, de winnaars van de Native Advertising Awards 2024 bekend. 

De Native Advertising Awards zijn een wereldwijde erkenning voor Native Advertising. Ads & Data Brand Studio slaagde erin om met vier cases de shortlist te halen, waarvan er drie werden bekroond met een award.

Onder de Belgische winnaars: Ads & Data, Roularta Media Group, Trustmedia (Mediafin) en DPG Media. Ontdek alle winnaars hieronder.

Native Advertising AWARDS 2024 Winners

CATEGORY: ORGANISATION

NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (UNDER 20 EMPLOYEES)

GOLD:      


FORTUNE Brand Studio - FORTUNE MEDIA

SILVER:      

Adspace Studio - Media24

BRONZE:      


Ekstra Bladet Brand Stories - Ekstra Bladet

NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (OVER 20 EMPLOYEES)

GOLD:      

Axel Springer Brand Studios - Media Impact   

SILVER:      


Seznam Brand Studio - Seznam.cz

BRONZE:      


Forbes Content & Design Studio - Forbes

NATIVE ADVERTISING PLATFORM/NETWORK OF THE YEAR

GOLD:      


Outbrain    

SILVER:      


Dianomi 

BRONZE:      


Healthing

NATIVE ADVERTISING MARKETER OF THE YEAR

GOLD: 

Mikaela Folkestad - CEO, Schibsted Partnerstudio

SILVER:

Juliane Sydow, General Director, Axel Springer Brand Studios 

BRONZE:

David Lennon, SVP, FORTUNE Brand Studio

CATEGORY: STRATEGY

BEST NATIVE ADVERTISING STRATEGY

GOLD: 

“Gateway to a World of Unbridled Imagination” 

by Seznam Brand Studio & OMD Czech 

for Renault    

SILVER:      

“SUPERFOODCHEF-AI”

by 01 Content & Technology - CS & Infobip

for Coolinarika/Podravka

BRONZE:      

“A Portrait of Macao”

by BBC Storyworks APAC

for Macao Government Tourism Office

MOST CREATIVE NATIVE ADVERTISING CAMPAIGN

GOLD:   

“Kia x Sustainability”

by Axel Springer Brand Studios

for Kia

SILVER: 

“PerthNow: Pet Census 23”

by Seven West MINT, Group Yellow & Initiative

for RAC Insurance     


BRONZE:      


“Gamesquad Goes Fashion”

by Aller Media Creative

for Xbox

MOST EFFECTIVE NATIVE ADVERTISING CAMPAIGN

GOLD:     

“The Ecopreneurs”

by FORTUNE Brand Studio

for Salesforce

SILVER:  

“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault

BRONZE:      


“Kia x Sustainability"

by Axel Springer Brand Studios

for Kia

BEST INTEGRATED PROGRAM (OMNI-CHANNEL INTEGRATION)

GOLD:      

“Charlie”

by Integreate - DPG Media

for GAIA

SILVER: 

“Mixed Reality für Alle”

by Axel Springer Brand Studios

for Meta


BRONZE:   

“Airfryen Maar!”

by Ads & Data Brand Studio

for Versuni-Philips  

BEST NATIVE ADVERTISING PROGRAM B2B

GOLD:   

“Cyber Crooks”

by Alma Brand Studio

for DNA

SILVER:   

“The Ecopreneurs”

by FORTUNE brand Studio

for Salesforce

BRONZE:      

“Logistics of Tomorrow”

by CNN International/Create Brand Studio

for DP World

BEST NATIVE ADVERTISING PROGRAM B2C

GOLD:   

“Life is Food”

by Sanoma & OMD

for S-market

SILVER:  

“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault

BRONZE:  

“World of Equal Opportunities”

by Purpura & Telegram Media Group

for Hrvatski Telekom  

BEST USE OF NATIVE ADVERTISING ON A SMALL BUDGET

GOLD:  

“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault    

SILVER:   

“Diabetes Can Effect Us All”

by Readpeak

for Diabetesforeningen   

BRONZE:  

“The Gift of Hearing”

by Stuff Content Studio

for Triton Hearing   


BEST NATIVE ADVERTISING USER ACTIVATION CAMPAIGN

GOLD:      

“With Blue on the Green Trail”

by Seznam Brand Studio

for Columbia

SILVER:

“Rezolucija Zemlja”

by Večernji list d.o.o

for Večernji list d.o.o     

BRONZE:   

“Hjärt-Lungfonden”

by Brand Studio, a part of Bonnier News

for Hjärt-Lungfonden

BEST USE OF ARTIFICIAL INTELLIGENCE

GOLD:      


“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault    

SILVER:      


"SUPERFOODCHEF-AI"

by 01 Content & Technology - C3 Croatia & Infobip

for Coolinarika/Podravka

BRONZE:   

"ESG District - Native AI Co-Pilot Makes Sustainability Reports Understandable"

by Trustmedia (Mediafin)

for BNP Paribas & KPMG

CATEGORY: FORMAT

BEST DESIGN

GOLD:      


"Disability, Sexuality and Consent - How Activists Are Reshaping the Narrative"

by T Brand Studio

for CREA

SILVER:      


"The Hacker"

by Schibsted Partnerstudio & OMD

for Telenor

BRONZE:   

“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault    

BEST RESEARCH PROJECT

GOLD:   

“Pets of Zagreb”

by 24sata

for Zagreb Tourist Board   

BEST USE OF TEXT

GOLD:      


"Have your Penis Tried Sex Toys? If not - why not?"

by Schibsted Partnerstudio

for Kondomeriet

SILVER:      


"Gateway to a World of Unbridled Imagination"

by Seznam Brand Studio & OMD Czech

for Renault

BRONZE:   

"Unicef for Ukraine"

by Content Studio CNC

for Unicef & Ministry of Health of the Czech Republic

BEST USE OF VIDEO

GOLD:      


"The Ecopreneurs"

by FORTUNE Brand Studio

for Salesforce

SILVER:      


"Latvian Hero"

by Delfi Brand Studio, Public ID and Brand Studio (Delfi.ee)

for National Geographic

BRONZE:   

"Go. Live a Little"

by Brand Studio, a part of Bonnier News

for Apollo - part of DER Touristik

BEST SERIES OF SPONSORED ARTICLES

GOLD:      


"From Haunted House to Wanted House"

by DPG Media, Alfred International & UM Netherlands

for Praxis

SILVER:      


"Sweet Craft: The Taste of Real Chocolate"

by Seznam Brand Studio

for JANEK

BRONZE:   

"World of Equal Opportunities"

by Purpura & Telegram Media Group

for Hrvatski Telekom

BEST SERIES OF SPONSORED VIDEOS

GOLD:      


"Scotland: More Than You Thought"

by BBC Storyworks EMEA & Carat Media

for Brand Scotland

SILVER:      


"Beauty Solution or Beauty Illusion"

by DPG Brand Studio, Wavemaker & Studio M

for WELEDA

BRONZE:   

"Sweet Craft: The Taste of Real Chocolate"

by Seznam Brand Studio

for JANEK

BEST USE OF INFOGRAPHIC

GOLD:      


"With Blue on the Green Trail"

by Seznam Brand Studio

for Columbia

SILVER:      


"Energy Efficient House"

by Content Studio CNC

for Heluz & HELUZ IZOS

BRONZE:   

"Mapping the German Experience"

by Ekstra Bladet Brand Stories & Trekroner Media

for Scandlines

BEST USE OF IN-PERSON OR VIRTUAL EVENT

GOLD:      


"Unique Family"

by 24sata

for Ledo

SILVER:      


"Snygg - För Vens Skull"

by Brand Studio, a part of Bonnier News

for Mia Femtech

BRONZE:   

"Where Luxury Meets Innovation"

by tportal

for DS Automobiles

CATEGORY: CHANNEL

BEST USE OF TIKTOK

GOLD:      


"Bida Star Corned Beef Challenge"

by The Huddleroom

for Star Corned Beef

SILVER:      


"Earthland"

by WP Creative Group/ The Washington Post

for 3M

BRONZE:   

"Elle First Look"

by Aller Media Creative Studio

for Edblad

BEST USE OF AFP BROADCAST

GOLD:      


"Charlie"

by Integreate - DPG Media

for GAIA

SILVER:      


"Onderdak"

by Ads & Data Brand Studio and De Content Studio

for Dovy Kitchens

BRONZE:   

"AI: The Future of Artificial Intelligence"

by CairoRCS Studio (CairoRCS Media)

for DELOITTE

BEST USE OF YOUTUBE

GOLD:      


"JoomBoos in the Countryside"

by 24sata

for Lidl

SILVER:      


"Aqua Maris X-Lab: Microplastic Free Future"

by 01 Content & Technology - C3 Croatia & PHD

for JGL d.d.

BRONZE:   

"Future is Attitude"

by Delfi

for Audi

BEST USE OF AFP WEB TV

GOLD:      


"Go. Live a Little"

by Brand Studio, a part of Bonnier News

for Apollo - part of DER Touristik

SILVER:      


"JoomBoos in the Countryside"

by 24sata

for Lidl

BRONZE:   

"Maximize this Christmas"

by Schibsted Partnerstudio, OMD & FUSE

for Pepsi Max

BEST USE OF PRINT MEDIA

GOLD:      


"Lohjalle Lompsis - Donald Duck x City of Lohja"

By Sanoma

for City of Lohja

SILVER:      


"Cleo Magazine"

by Roularta Brand Studio

for Lantis

BRONZE:   

"Why Brazil"

by EXAME

for ApexBrazil

BEST USE OF PODCAST

GOLD:      


“Cyber Crooks”

by Alma Brand Studio

for DNA    

SILVER:      


“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault

BRONZE:   

"Internet Security"

by Schibsted Brand Studio

for Telenor

BEST USE OF INSTAGRAM

GOLD:      


"Become a Sportslover in 12 Weeks with Romy Curvy"

by Roularta Brand Studio & Flair

for Basic Fit

SILVER:      


"Pluto goes to Paradise"

by Ekstra Bladet Brand Stories

for Pluto TV

BRONZE:   

"A Festive Summer with Stimorol"

by Storybook, Publicis & Dentsu X

for Stimorol

BEST USE OF FACEBOOK

GOLD:      


"Diakonia: Facebook Fundraising Campaign"

by N365

for Diakonia

SILVER:      


"CHANGE Starts in Your Kitchen"

by 24sata

for Diners

BRONZE:   

"Test Your Driving Knowledge"

by Postmedia Content Works

for Intact Insurance

BEST USE OF ONLINE MEDIA

GOLD:      


“Gateway to a World of Unbridled Imagination”

by Seznam Brand Studio & OMD Czech

for Renault    

SILVER:      


“Cyber Crooks”

by Alma Brand Studio

for DNA

BRONZE:   

"Remember the Children's Homes"

by Index.hr

for Prvo Plinarsko Društvo (PPD)

BEST USE OF INFLUENCER

GOLD:      


“Life Under the Arm”

by Aller Media Creative Studio & Mindshare

for Dove

SILVER:      


“Love Imperfection, Princess Delphine, Massmechelen

by Ads & Data Brand Studio

for Maasmechelen Village

BRONZE:   

“ALTAVIA - Mountain to Wear”

by CairoRCS Studio (CairoRCS Media)

for OVS   

BEST USE OF EMAIL

GOLD:      


"MyLife"

by Maison Moderne Brand Studio

for BIL