AMMA 2018: en de winnaars zijn...

Op donderdag 17 mei vond in Auditorium 2000 van de Heizelpaleizen de bekendmaking en uitreiking van de AMMA's 2018 plaats, georganiseerd door CommPass in samenwerking met  UMA, de United Media Agencies. U vindt hieronder alle winnaars (en genomineerden) op een rij. Maar geniet eerst van de voorstelling van de juryleden. Herkent u Lies Eeckman, Miguel Aguza, Valérie Morfitis, Bernard Cools en vele anderen?

MEDIA AGENCY OF THE YEAR

Winner:                Mindshare
Nominees:          Outsight & PHD Media
 

MEDIA SALES HOUSE OF THE YEAR

Winner:                JCDecaux

Nominees:          SBS Belgium & Google Belgium
 

BEST USE OF INTERACTIVE

Gold:                       UM – Fanta; Halloween
Silver:                     Appiness – Vtwonen en Spott
Bronze:                  Mindshare – 20th Century Fox; The Boss Baby

INNOVATION & DEVELOPMENT OF THE YEAR

Gold:                    SBS Belgium – Smart Ad
Silver:                     JCDecaux – Smartcontent
Bronze :                 Wavemaker Belgium – Data Challenge

                                                                                                                                            BEST MEDIA STRATEGY

Gold:                       PHD Media – Base; The liquid campaign
Silver:                     Zenith – Sanofi Allegra; Turning Barriers into Opportunities
Bronze:                  PHD Media – Telenet Business; Digitale versnelling

BEST USE OF DATA & PERFORMANCE MARKETING

Gold:                        Proximus & Digipolitans & Pivott (formerly known as Just) & Space – New Media Data Driven Sales Engine for Proximus
Silver:                     Semetis & OMD – Carglass; Data driven Creativity & Automation
Bronze:                  Initiative – Media Markt; Black Friday

                                                                                                                    MEDIA ADVERTISER OF THE YEAR

Winner:                Marie Noëlle De Greef (ING)
Nominees:          Christine Jean (AG Insurance) ; Deirdre Keustermans (20th Century Fox)

MEDIA RESEARCH OF THE YEAR

Gold:                    CIM & Be Mobile & MGE Data – CIM OOH Survey 2017
Silver:                     Welcome Media & GfK – Journey of In-Home Advertising
Bronze:                  IP & GfK & Ivox – Audio Observer

                                                                                                                               BEST CREATIVE MEDIA USE

Gold:                       PHD Media & TBWA & Mediahuis – Play Sports; Live Preroll
Silver:                     Initiative – Lotto; Parce que c’est possible
Bronze:                  Space & Outsight – H&M; Fashion vending Machine

                                                                                                                                  BEST USE OF NATIVE & CONTENT

Gold:                       Mindshare – Solo; Open Kitchen
Silver:                     Space & DDB – Volkswagen; Behind the Wheel
Bronze:                  PHD Media – Telenet; Game of Thrones new season
And not to forget: a special mention by the jury for Zenith & Gaia, and the award Media Personality of the Year for Jos Van Campenhout (Outsight). En UMA-voorzitter François Chaudoir dankte nadrukkelijk de met pensioen gaande ceo van MediaCom Christian Kévers voor alles wat hij de mediawereld had bijgebracht.