Cannes Lions: ACT Responsible bekroont 12 duurzame campagnes
Helaas, geen Creativity for Good Tribute voor Fairtrade België en hun 67 cents campagne. Mochten in Cannes wel die erkenning van ACT Responsible in ontvangst nemen: onder meer FCB Lisbon, McCann Panama, Juniper Park\TBWA en In the Company of Huskies.
De 12 winnaars (3 per thema) zijn:
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Favorite "Dreams" |
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2nd Favorite "Like an Oven" |
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3rd Favorite "Association for Research on SLA " |
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Favorite "Straw Timeline" |
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2nd Favorite "Humanity" |
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3rd Favorite "This is a tree" |
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Favorite "When you can read everything, it changes everything" |
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2nd Favorite "Looks" |
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3rd Favorite "Euprotects" |
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Favorite "Leaders on leaders" |
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2nd Favorite "Different and Equal" |
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3rd Favorite "We Don't Always March Straight" |
Boyan Slat (oprichter van The Ocean Cleanup), Paul Polman (voormalig CEO van Unilever), Kumi Naidoo (generaal secretaris van Amnesty International) en David Jones en Kate Robertson (co-oprichters van OneYoungWorld) werden geëerd als Champions of Good Tribute. Zij hebben een leidende rol gespeeld in het bevorderen van sociale en ecologische kwesties via persoonlijke bijdragen of creatieve campagnes.
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