Cannes Lions: ACT Responsible bekroont 12 duurzame campagnes

Awards / Crea / News

straw timelineHelaas, geen Creativity for Good Tribute voor Fairtrade België en hun 67 cents campagne. Mochten in Cannes wel die erkenning van ACT Responsible in ontvangst nemen: onder meer FCB Lisbon, McCann Panama, Juniper Park\TBWA en In the Company of Huskies.
De 12 winnaars (3 per thema) zijn:

EDUCATION
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Favorite

"Dreams"
for Portuguese Paralympic Committee
by FCB Lisbon
Portugal

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2nd Favorite

"Like an Oven"
for Skoda
by Boys and Girls
Ireland

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3rd Favorite

"Association for Research on SLA "
Association for Research on SLA
by Demoiselles
France

ENVIRONMENT
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Favorite

"Straw Timeline"
for Fundación MarViva
by McCann Panama
Panama

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2nd Favorite

"Humanity"
for Greenpeace
by DDB Mexico
Mexico

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3rd Favorite

"This is a tree"
for Boysen
by TBWA\Santiago Mangada Puno
Chile

SOLIDARITY
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Favorite

"When you can read everything, it changes everything"
for SUAS Educational Development
by In The Company of Huskies
Ireland

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2nd Favorite

"Looks"
for Fondation Abbé Pierre
by ALTMANN+PACREAU
France

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3rd Favorite

"Euprotects"
for European Commission DG COMM
by ICF Next
Belgium

HUMAN RIGHTS
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Favorite

"Leaders on leaders"
for IFEX
by Juniper Park\TBWA
Canada

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2nd Favorite

"Different and Equal"
for World Vision
by Publicis Armenia
Armenia

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3rd Favorite

"We Don't Always March Straight"
for Swedish Armed Forces
by Volt Ab
Sweden

Boyan Slat (oprichter van The Ocean Cleanup), Paul Polman (voormalig CEO van Unilever), Kumi Naidoo (generaal secretaris van Amnesty International) en David Jones en Kate Robertson (co-oprichters van OneYoungWorld) werden geëerd als Champions of Good Tribute. Zij hebben een leidende rol gespeeld in het bevorderen van sociale en ecologische kwesties via persoonlijke bijdragen of creatieve campagnes.