Caviar Brussels is helemaal zichzelf voor Lenovo

GenZ’s en jonge millennials zijn eclectische mixers, meesters in het mengen. Het in Amsterdam en New York gevestigde creatieve bureau SuperHeroes gebruikte dit idee als het startpunt van een nieuwe wereldwijde merkcampagne voor Lenovo’s laptopreeks Yoga Slim: "Just Be You". De productie lag in handen van het Belgische Caviar en regisseur Victor Carrey van KinoPravda.

Credits

Lenovo:

Global Marketing Director: Marina Schaepelynck

Global Premium Consumer Marketing Director: Daniela Idi           

Global Brand Marketing Lead:  Archit Mardia

Creative Agency:

Creative Agency: SuperHeroes AMS | NYC | SGP

Executive Creative Director: Rogier Vijverberg

Creative Strategy: Marieke Dekker

Senior Copywriter: Elliot Stewart-Franzen

Art Director: Hyeona Kim

Designer: Cristiano Faluba, Anita Csillag

Motion graphic design: Andrea Rodriguez Milla

Photographer: Ruben Wiegerinck

Client Director: Django Weisz Blanchetta

Agency Producer: Severien Jansen 

Account Manager: Chengcheng Li

Production Company

Production  Caviar Brussels

Executive producer: Eva van Riet

Line producer: Charles Kinoo

Post producer: Katia Renson 

Director: Kinopravda - Victor Carrey

DOP: Alberto Bañares

Steadycam: Carlos Santos

Production Service Alibi Portugal

Production  Caviar Brussels

Executive producer: Eva Van Riet

Line producer: Charles Kinoo

Post producer: Katia Renson

Casting Belgium: Alexandra Carrée / Agent Rush

Casting Spain: Judith Lopez / Lane Casting

Casting Portugal: Maria Hespanhol

Executive Producer Portugal:  Ricardo Almeida

Producer Portugal:  Sofia C. da Fonseca

Prod. Coordinator: Marta Montalvão

Location Manager: Pedro Mateus

1st AD: Dino Estrelinha

Key Grip: António Leitão (BALIA)

Gaffer: Paulo Alves (JOCA)

Art Director: Carla Brazão

Styling: Isabel Carmona

Make Up and Hair: Mónica Mota

Focus Puller A: Tiago Silva

Focus Puller B: Ricardo Simões

Post & VFX by LOOM

Executive producer: Clarissa Vermaak

VFX Supervisor:Kris Janssens

DI Supervisor: Xavier Arijs

Post Producer: Kristof Lantin

Set Support: Ricardo Ferreira

VFX Artists:
Alexy Muller
Sacha Rossi
Ben Dekeyser
Raf Schoenmaekers
Ricardo Ferreira
Wim Geysels           

Music: 

Music: “Do What I Do”

Performed by: Lady Bri

Sound Design: Massive Music

Music search, production & sound design: MassiveMusic

Sync & licensing: Emilie Kannekens (MassiveMusic)

Song: Lady Bri - Do What I Do (Downtown Publishing, Position Music, Clear Music)

Sound design: Friso Hoekstra (MassiveMusic)

Audio post & final mix: Auke Riemersma (MassiveMusic)