Met de titel ‘Agentschap van het jaar’ komt Happiness als grote winnaar uit de 12de editie van de IAB MIXX Awards. VOO ontvangt de titel ‘Adverteerder van het jaar’.
Uit de 166 campagnes die ingezonden werden binnen de vier categorieën Digital Communication, Digital Platform, Media en de nieuwe Martech categorie, hebben de vier respectievelijke jury’s zes Gold awards toegekend, tien Silver awards en tien Bronze awards.
Verder werden Matthieu Py (Sellbranch) de ‘Digital Sales Guy van het jaar’ en Joris de Ryck (Blue449/Zenith Media) de ‘Digital Planner van het jaar’.
Ten slotte werd de speciale prijs "Most Promising Agency" toegekend aan Lucy Agency. De «Special Awards» («Agency of the year», « Most Promising Agency » en « Advertiser of the Year») werden rechtstreeks toegekend door de juryvoorzitters Anne-Clotilde Picot (Ikea), Bram Cappaert (Prophets), Els Thielemans (Maxus Global) en Olivier Simonis (Qualifio) op basis van de resultaten van alle categorieën.
Meer dan 500 specialisten uit de media en marketing waren woensdagavond present voor de uitreiking van deze IAB MIXX Awards 2019, een organisatie van de Belgian Association of Marketing en Bestof Publishing, uitgever van Inside Magazine en Digimedia.be.
Ontdek de winnaars van de IAB MIXX Awards 2019:
Media – Best Brand Engagement Campaign
Campaign |
Agency |
Advertiser |
Award |
VOO Buffer Rage |
Happiness |
VOO Telecom |
Gold |
Orange Love Duo - Freedom of choice |
Publicis |
Orange Belgium |
Silver |
Cubanisto x Tomorrowland Stay Undefined |
Dentsu Aegis Network |
ABInbev |
Bronze |
Media – Best Consumer Engagement Campaign
Campaign |
Agency |
Advertiser |
Award |
KBC Vindr |
TBWA |
KBC |
Silver |
Les vedettes de JBC.be |
Pivott/Magis/Amphion |
JBC.be |
Bronze |
The Curiosity Click |
Lucy Agency |
Brightfish |
Bronze |
Media – Best Influencer Campaign
Campaign |
Agency |
Advertiser |
Award |
The Legendary Tour |
Mortierbrigade |
Chance |
Gold |
VOO Raging Banners |
Happiness |
VOO Telecom |
Silver |
Instaverliefd |
FamousGrey/Eyeworks |
Kom op Tegen Kanker |
Bronze |
Digital Platform – Best Digital Platform
Campaign |
Agency |
Advertiser |
Award |
Now.Brussels |
FamousGrey |
Visit.brussels |
Silver |
BlindMeters |
Happiness |
OVK/PEVR |
Silver |
KBC Vindr |
TBWA |
KBC |
Bronze |
Digital Communication – Best Commercial Campaign
Campaign |
Agency |
Advertiser |
Award |
Built for Belgian roads |
LDV United |
Beherman Motors-Mitsubishi |
Silver |
Tik Tak 2.0 |
Lucy Agency |
Ketnet |
Silver |
The Curiosity Click |
Lucy Agency |
Brightfish |
Bronze |
VOO Buffer Rage |
Happiness |
VOO Telecom |
Bronze |
Digital Communication – Best Charity Campaign
Campaign |
Agency |
Advertiser |
Award |
BlindMeters |
Happiness |
OVK / PEVR |
Gold |
Vloggers vs Sigaretten |
FamousGrey |
Kom op Tegen Kanker |
Silver |
Martech – Best Martech Tool
Tool |
Company |
Award |
Display Video 360 |
Google (international) |
Gold |
SEO-as-a-Service |
Verbolia (national) |
Gold |
Influencer marketing platform |
Influo |
Silver |
How integrated dashboards improve the customer-agency relationship at Field & Concept |
Cumul.io |
Bronze |
Martech – Best use of Martech Tool
Campaign |
Agency |
Advertiser |
Award |
Now.brussels |
FamousGrey |
Visit.brussels |
Gold |
Carglass: pushing DCO beyond display |
AdSomeNoise/Semetis |
Carglass |
Silver |
First Passport to Belgium |
Space/Engie |
Rebel AI |
Bronze |
Ikea (HE)ART scanner |
Ogilvy Social.lab |
IKEA |
Bronze |
Special Jury Awards
Agency of the Year |
Happiness |
Advertiser of the year |
VOO Telecom |
Most Promising Agency of the Year |
Lucy Agency |
Personality Awards
Digital Sales Guy of the Year |
Matthieu Py (Sellbranch) |
Digital Planner of The Year |
Joris de Ryck (Blue449/Zenith Media) |
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