McCann grote winnaar Cresta Awards

De 25e editie van de Amerikaanse Cresta International Advertising Awards leverden tal van winnaars op, maar geen Belgen. Inzendingen kwamen overigens uit slechts 15 landen. Het zal de winnaars worst wezen, natuurlijk. McCann New York won 17 Awards, met daarbij vijf Grand Prix, acht keer Gold, twee keer Silver en twee keer Bronze, alles samen voldoende om te worden uitgeroepen tot Agency of the Year. McCann Worldgroup werd bovendien ook nog eens Network of the Year.

Grey New York pakte één Grand Prix, tweemaal Gold en eenmaal Silver. Het Zweedse Forsman & Bodenfors sleepte één Grand Prix in de wacht, alsook twee Silver en een Bronze. Het Londense Factory mag met één Grand Prix en één Gold eveneens tevreden zijn.

De Cresta Awards gaan resoluut voor creatieve excellentie. De volledige lijst van winnaars vindt u hieronder. 

 AGENCY OF THE YEAR: McCann New York

 NETWORK OF THE YEAR: McCann Worldgroup

Ambient Media Grand Prix

       McCann, New York, USA
State Street Global Advisors "Fearless Girl" (Ambient Media)

 Branded Entertainment Grand Prix

        McCann, New York, USA
State Street Global Advisors "Fearless Girl" (Branded Entertainment)

Crafts Grand Prix

         Factory, London

Channel 4 - Rio Paralympics 2016 "We're The Superhumans "  (Sound Design)

Integrated Grand Prix

Grey, New York

Pantene "#DadDo"  (Integrated Campaigns)

Interactive Grand Prix

       McCann, New York, USA

Lockheed Martin "The Field Trip to Mars"  (Offline Interactive Media)

Outdoor Grand Prix

McCann, New York, USA
State Street Global Advisors "Fearless Girl" (Outdoor)

Promotions & Incentives Grand Prix

       McCann, New York, USA
State Street Global Advisors "Fearless Girl" (PR Events)

TV/Cinema/Online Film Grand Prix

         Forsman & Bodenfors, Gothenburg, SWEDEN

       PostNord "Love Logistics" (Television)
Per land:

AUSTRALIA

     Alt.vfx, Brisbane

FDA "Straw City"  (Craft Television - Animation) - GOLD

McCann, Melbourne
University of Melbourne "Made Possible By Melbourne"  (Integrated Campaigns) - SILVER

University of Melbourne "Made Possible By Melbourne"  (Ambient Media) - SILVER
YMCA "YMCA Playnasium"  (Ambient Media) - BRONZE

University of Melbourne "Made Possible By Melbourne"  (Outdoor) - SILVER

YMCA "YMCA Playnasium"  (Graphic Design) - SILVER
McCann, Sydney
The Hunger Project "A Table To End Hunger"  (Digital) - GOLD

The Hunger Project "A Table To End Hunger"  (Promotions & Incentives) - SILVER

CZECH REPUBLIC
     Havas, Prague

EKO-KOM: Recycling education "Recycle, it makes sense"  (Television) - BRONZE

EGYPT
     FP7/CAI, Cairo
Coke Red  "The Line-up Song"  (Viral Films) - BRONZE

FRANCE

BETC Paris, Pantin
CANAL+ "Kitchen"  (Television) - SILVER
evian "Baby Bay"  (Cinema) - GOLD

CANAL+ "AiMEN" (Interactive) - SILVER

Addict Aide "Like my addiction"  (Buzz Marketing) - GOLD

       Canal+"Kitchen"   (Craft Television - Special Effects/Computer Graphics) - GOLD
Havas Worldwide Paris, Puteaux 

VOXPAX "Rocker", "Supporter"  (Craft Magazine - Illustration) - BRONZE
Les Gaulois, Puteaux

AMGEN "Porcelain bones"  (Direct Marketing) - BRONZE

McCann Paris, Clichy
Mouvement du Nid (anti-prostitution NGO) "Girls of Paradise"  (Radio) - GOLD

Innocence en Danger "#GuiltyTags"  (Outdoor) - SILVER

Mouvement du Nid (anti-prostitution NGO) "Girls of Paradise"  (PR Events) - SILVER

TBWA\G1, Boulogne-Billancourt
Nissan Around View Monitor "Parking Is Not An Art"  (Magazine) - BRONZE

GERMANY

Cheil Germany GmbH, Schwalbach am Taunus
Samsung Gear VR "#BeFearless" (Interactive) - BRONZE

Samsung Gear VR "#BeFearless" (Craft Interactive - Virtual Reality) - BRONZE      
     HEIMAT Werbeagentur GmbH, Berlin
Hornbach "The First Analog Webstore"  (Online Film) - BRONZE

Legacy Berlin "Art Beats Hate"  (Promotions & Incentives) - GOLD

Otto "The Most Precious Gift"  (Craft Television - Animation) - SILVER

Legacy Berlin "Art Beats Hate"  (Craft Outdoor - Illustration) - BRONZE

Kolle Rebbe GmbH, Hamburg
Toast-it! BBQ Style "The Jumping Sandwich"  (Packaging Design) - SILVER
Weingut Knipser "Ageing Wine Bottles"  (Packaging Design) - GOLD

Leo Burnett GmbH, Frankfurt am Main

Samsung Gear S2 "Design your time"  (Interactive) - BRONZE

Fiat Ducato "Hate Going Twice"  (Magazine) - BRONZE

Samsung Gear S2 "Design your time"  (Online Digital Design) - SILVER

JAPAN

Dentsu Inc/CDC, Tokyo
Green Ribbon Project Committee/Organ Transplant "Second Life Toys"  (Promotions & Incentives) - SILVER

NORWAY

Good Morning, Oslo

Kygo "Kygo Life - https://story.kygolife.com"  (Online Digital Design) - BRONZE

TRY, Oslo
       Norwegian Airlines "Brad is single"  (Newspaper) - BRONZE

PERU
McCann, Lima
Sodimac homecenter "The Hijacked Highway"  (Craft Online Film - Virtual Reality) - GOLD

Sodimac Homecenter "The Hijacked Highway"  (Branded Entertainment) - BRONZE

PORTUGAL
Y&R Lisbon, Lisboa

BI - Weekend Supplement "Even serious news deserve a weekend"  (Craft Newspaper - Illustration) - BRONZE

SINGAPORE
MRM//McCANN Singapore & Commonwealth//McCANN India
Chevrolet "Lost in the Rain" (Ambient Media) - BRONZE

SPAIN
The Cyranos // McCann, Barcelona
EITB - Sin Ir Más Lejos "EITB - Perrito"  (Television) - BRONZE

SRI LANKA
     TBWA\Sri Lanka, Colombo
Ceylon Today Newspaper "Afterlife"  (Newspaper) - BRONZE

SWEDEN

   ACNE, Stockholm

               IKEA "Let's Relax" (Online Film) - BRONZE
Forsman & Bodenfors, Gothenburg

              ONE GRAND PRIX +

SK-II Luxury Skincare "Marriage Market Takeover"  (Online Film) - BRONZE

SK-II Luxury Skincare "Marriage Market Takeover"  (Integrated Campaigns) - SILVER

A–Z, The Inner Voice "A–Z, The Inner Voice"  (Craft Online Film - Cinematography) - SILVER

UNITED KINGDOM
AMVBBDO, London
Maltesers "The Light Side Of Disability"  (Television) - SILVER
HP "Brothers"  (Cinema) - SILVER

Bodyform "Blood"  (Craft Online Film - Cinematography) - GOLD

Factory, London

              ONE GRAND PRIX +

Save The Children  "Still The Most Shocking Second A Day"  (Craft Television - Sound Design) - GOLD

Great Guns, London

Leningrad  "Kolshik "  (Craft Music Videos - Direction) - GOLD

Leningrad  "Kolshik "  (Craft Music Videos - Editing) - GOLD
Weber Shandwick, London
FGM Awareness "Brutal Cut"  (Online Film) - SILVER

FGM Awareness "Brutal Cut"  (Promotions & Incentives) - BRONZE

 
UNITED STATES
Arnold Worldwide, Boston
Jack Daniel's "Our Town"  (Television) - BRONZE

Commonwealth//McCann, Detroit
Chevrolet  "Lego Batman"  (Promotions & Incentives) - SILVER

     Grey, New York

              ONE GRAND PRIX +

Volvo "Highway Robbery"  (Outdoor) - SILVER

NFL "Super Bowl Babies "  (Craft Television - Best Use of Adapted/Licensed Music) - GOLD

Pantene "#DadDo"  (Branded Entertainment) - GOLD
McCann, New York

              FIVE GRAND PRIX's +
Cigna "TV Doctors"  (Online Film) - BRONZE

Lockheed Martin "The Field Trip to Mars"  (Digital) - GOLD

Lockheed Martin "The Field Trip to Mars"  (Ambient Media) - GOLD
Lockheed Martin "The Field Trip to Mars"  (Direct Marketing) - GOLD
State Street Global Advisors "Fearless Girl"  (Direct Marketing) - GOLD

United States Postal Service "The Most Wonderful Ornament"  (Direct Marketing) - SILVER

Lockheed Martin "The Field Trip to Mars"  (Outdoor) - GOLD
Godiva "The Box that Keeps Giving"  (Packaging Design) - SILVER

Lockheed Martin "The Field Trip to Mars"  (Promotions & Incentives) - GOLD

Lockheed Martin "The Field Trip to Mars"  (Craft Interactive - Virtual Reality) - GOLD

Lockheed Martin "The Field Trip to Mars"  (Branded Content) - GOLD

Cigna "TV Doctors of America"  (Branded Content) - BRONZE