The Gunn Report 2016: the best of the best

Gunn Report

Communication / Crea / News

Gunn ReportNaar goede gewoonte publiceerde The Gunn Report, 'the global index of creative excellence in advertising', zijn rapport over 2016. The Gunn Report stelt zijn jaarlijkse rapport samen op basis van 45 wereldwijde, regionale en nationale award shows. Hieronder vindt u een samenvattend overzicht van al dat optelwerk. Alle details (vergelijkende tabellen, vergelijkingen per land enz.) zijn te vinden op www.gunnreport.com.

The Gunn Report Book (en The Gunn Report for Media 2016) en de bijhorende Showreel of the Year 2016 DVD zijn begin maart beschikbaar zijn.

Most Awarded Campaigns Across All Gunn Report Media 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

https://www.youtube.com/watch?v=e01a4-ClcTs

2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)

3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Commercials in the World 2016

1 Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid)

https://www.youtube.com/watch?v=QrG4xikTsPw

2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London)

https://www.youtube.com/watch?v=C8k2ZtzpMns

3 Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)

3 John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)

3 Volvo Trucks, ‘Looks Who’s Driving feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)
3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)
2 REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2016

1 adam&eveDDB (London)
2 Colenso BBDO (Auckland)
3 AlmapBBDO (São Paulo)
3 Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016

1 BBDO
2 McCann
3 Leo Burnett

Most Awarded Countries in the World 2016

1 USA
2 UK
3 Australia

Most Awarded Advertisers in the World 2016

1 Samsung
2 Burger King
3 Volkswagen

Most Awarded Production Companies in the World 2016

1 O Positive Films (New York, Santa Monica)
2 Landia (Buenos Aires, Los Angeles, Madrid)
3 Blink Productions (London)

Most Awarded Directors in the World 2016

1 David Shane (UK)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)

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