ADC Annual Awards zegetocht voor Apple

De Amerikaanse The One Club for Creativity deelde vooor de 97e keer zijn ADC Annual Awards uit - niet te verwarren met The One Show. Er zijn geen Belgen bij de winnaars van gouden eremetaal, maar dat wil niet zeggen dat er geen knappe campagnes werden bekroond, natuurlijk.
De ADC Black Cube voor Best of Show ging naar 'Barbers” van Furlined, Santa Monica, CA, USA voor Apple.

En de 'of the year' bekroningen op een rij:

• Advertising Agency of the Year — BBDO New York
• Network of the Year — BBDO Worldwide
• Boutique Agency of the Year — Åkestam Holst, Stockholm, Sweden
• Design Firm of the Year — The New York Times Magazine, New York
• Boutique Design Firm of the Year — Magpie Studio, London
• Production Company of the Year — Furlined, Santa Monica
• Brand of the Year — Apple

De Best of Discipline winnaars op een rij (en per discipline):
Advertising: CHE Proximity with Revolver/Will O’Rourke, both Sydney, Australia “The Hearing Test in Disguise” for Cochlear

Brand & Communication Design: Creuna Norway, Oslo, Norway “DOGA Visual Identity” for DOGA - Design and Architecture Norway

Experiential Design: McCann New York, NY, USA “Fearless Girl” for State Street Global Advisors

Illustration: Giant Ant, Vancouver, BC, Canada “The Imaginary Friends Society - Finding Out You Have Cancer” for The Pediatric Brain Tumor Foundation

Innovation: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co.

Integrated: AMV BBDO, London, UK “#Blood Normal” for Essity Libresse Bodyform

Interactive: AlmapBBDO, São Paulo, Brazil  “Nosferatu” for Getty Images

Motion & Film Craft:  Furlined, Santa Monica with Apple, Cupertino, both CA, USA “Barbers” for Apple

Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design andTBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co.

Photography: Lauren Greenfield, Venice, CA, USA  “Generation Wealth” for Evergreen Pictures.
Publication Design: The New York Times Magazine, New York, NY, USA “Why Can't Democrats Turn the Page” for The New York Times Magazine.
Typography: Kevin Cantrell Studio, Mantua, UT, USA “Fantastic Rum Accelerator” for Wired Magazine.DeADC Designism Award voor het goede doel ging naar “Prescribed to Death” van Energy BBDO, Chicago, IL, USA voor de National Safety Council.

Goud-winnaars vindt u hieronder, de volledige lijst vindt u op http://www.adcawards.org.Advertising: 11 Gold, 22 Silver, 26 Bronze, 39 Merit
ADC Gold Cube winners in Advertising:

• Åkestam Holst, Stockholm, Sweden “Pee Ad” for IKEA Sweden in Press, Magazine-Single
• AlmapBBDO, São Paulo, Brazil “Nosferatu” for Getty Images in Art Direction, Poster Advertising-Campaign
• BBDO New York, New York, NY with The Corner Shop, Santa Monica, CA, both USA “The Talk” for P&G in Television/Film/Online Video Commercials, Online Commercial-Single
• CHE Proximity with Revolver/Will O’Rourke, both Sydney, Australia “The Hearing Test in Disguise” for Cochlear in Craft in Video, Sound Design-Single (also awarded Best of Discipline)
• Dentsu Tokyo, Japan “The Art of Cutouts” for OLFA Corporation in Art direction, Poster Advertising-Campaign
• Dentsu Tokyo with Amana and Taki Corporation, both Tokyo, Japan “Sumo Girls 82 Techniques” for Hokkoku Shimbun in Art Direction, Press/Print Advertising-Single
• DDB Paris, France “In the World of Play-Doh” for Hasbro in Art Direction, Press/Print Advertising-Single
• Goodby Silverstein & Partners, San Francisco, CA, USA “Doritos Blaze vs. MTN DEW ICE” for Doritos and Mountain Dew in Television/Film/Online Video Commercials, Television Commercial-Single
• MJZ, Los Angeles, CA with Leo Burnett Chicago, Chicago, IL, both USA “Samsung, Ostrich” for Samsung in Craft in Video, Cinematography-Single
• Ogilvy Germany, Frankfurt, Germany “Switch It Off” for Amnesty International in Press, Magazine-Campaign

Brand & Communication Design: 5 Gold, 7 Silver, 15 Bronze, 33 Merit
ADC Gold Cubes winners in Brand/Communication Design:

• Creuna Norway, Oslo, Norway “DOGA Visual Identity” for DOGA - Design and Architecture Norway in Branding, Branding Systems/Corporate Identity Integrated-Series (also awarded Best of Discipline)
• Dentsu Tokyo, Japan “Optical Odyssey” for JINS in Poster, Traditional-Series
• Dentsu Tokyo, Japan  “Eating Kabuki With Your Fingers” for Shochiku co. ltd Minami-za in Poster, Traditional-Series
• Shiseido, Tokyo, Japan “Makeup Tools” for Shiseido in Posters, Traditional-Series
• TBWA\Shanghai, Shanghai, China “A Thread of Hope” for BAO BEI HUI JIA - NGO for Missing Children in Posters, Wild Postings-Single

Design for Good: 3 Gold, 8 Silver, 6 Bronze, 9 Merit
ADC Gold winners in Design for Good:

• Energy BBDO, Chicago, IL, USA “Prescribed to Death” for National Safety Council in Advertising-Campaign (also awarded ADC Designism Cube)
• McCann New York, New York, NY, USA “Fearless Girl” for State Street Global Advisors in Advertising-Single
• McCann New York, New York, NY, USA “Fearless Girl” for State Street Global Advisors in Experiential Design-Single

Experiential Design: 3 Gold, 3 Silver, 8 Bronze, 17 Merit
ADC Gold Cube winners in Experiential:

• McCann New York, New York, NY, USA “Fearless Girl” for State Street Global Advisors in Experiential Design, Placemaking-Single (also awarded Best of Discipline)
• TBWA\Hakuhodo, Tokyo, Japan “Green Light Run” for adidas Japan in Digital Experiences, Responsive Environments-Single
• VML, Kansas City, MO with Tennessee Department of Tourist Development, Nashville, TN and Plan A Films, Asheville, NC, all USA “The Colorblind Viewer” for Tennessee Department of Tourist Development in Experiential Design, Placemaking-Single

Illustration: 2 Gold, 6 Silver, 7 Bronze, 26 Merit
ADC Gold Cube winners in Illustration:

• Giant Ant, Vancouver, BC, Canada “The Imaginary Friends Society - Finding Out You Have Cancer” for The Pediatric Brain Tumor Foundation in Illustration, Motion-Single (also awarded Best of Discipline)
• VICE News, Brooklyn, NY, USA “Cryptocurrency” for VICE News in Illustration, Motion-Single

Innovation: 3 Gold, 3 Silver, 2 Bronze, 14 Merit
ADC Gold Cube winners in Innovation:

• BBDO New York with BBDO Studios, New York, NY, USA “Live Looper” for Downtown Records in Innovation, Advertising
• Commonwealth//McCann, Detroit, MI with The Mill and Mill+, both Los Angeles, CA, USA “Invisible Car” for Chevrolet in Innovation, Interactive
• Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co. in Innovation, Product (also awarded Best of Discipline)

Integrated: 2 Gold, 3 Silver, 2 Bronze, 7 Merit
ADC Gold Cube winners in Integrated:

• AMV BBDO, London, UK “#Blood Normal” for Essity Libresse Bodyform in Integrated-Campaign (also awarded Best of Discipline)
• Goodby Silverstein & Partners, San Francisco, CA, USA “Doritos Blaze vs. MTN DEW ICE” for Doritos and Mountain Dew in Integrated-Campaign

Interactive: 9 Gold, 14 Silver, 13 Bronze, 31 Merit
ADC Gold Cube winners in Interactive:

• AlmapBBDO, São Paulo, Brazil “Nosferatu” for Getty Images in Craft in Online/Mobile, Sound Design-Single (also awarded Best of Discipline)
• BBDO New York with BBDO Studios, New York, NY, USA “Live Looper” for Downtown Records in Craft in Online/Mobile, Content Strategy-Single
• BBDO New York with BBDO Studios, New York, NY, USA “Live Looper” for Downtown Records in Use of Social Media, Facebook-Single
• DDB Paris with Eddy and Studio5, both Paris, France “Emerging Species” for Hasbro in Craft in Online/Mobile, Copywriting for Digital-Campaign
• DDB Paris with Eddy and Studio5, both Paris, France “Emerging Species” for Hasbro in Online/Mobile, Campaign Site-Single
• FCB/SIX, Toronto, ON, Canada “Destination Pride” for PFLAG Canada in Online/Mobile, Data Visualization-Single
• Google Creative Lab, London, UK “Speak to Go” for Google Creative Labs in Apps, Augmented Reality/Virtual Reality-Single
• MJZ, Los Angeles, CA with Leo Burnett Chicago, Chicago, IL, both USA “Samsung, Ostrich” for Samsung in Online/Mobile, Online Video-Single
• The New York Times Magazine, New York, NY, USA “The Great Performers” for The New York Times in Online/Mobile, Online Video-Campaign

Motion & Film Craft: 7 Gold, 6 Silver, 8 Bronze, 22 Merit
ADC Gold Cube winners in Motion/Film Craft:

• BETC with Wanda and Academy Films, all Paris, France “Timeless” for Lacoste in Craft in Motion/Film, Cinematography-Single
• BBDO New York, New York, NY with The Corner Shop, Santa Monica, CA, both USA “The Talk” for P&G in Craft in Motion/Film, Direction-Single
• Elastic, Santa Monica, CA with TNT, Atlanta, GA, both USA “The Alienist” for TNT in Motion/Film, Title Sequences-Single
• Furlined, Santa Monica with Apple, Cupertino, both CA, USA “Barbers” for Apple in Craft in Motion/Film, Direction-Single (also awarded Best of Discipline and ADC Black Cube for Best of Show)
• Jung von Matt with Sterntag, both Hamburg, Germany and MJZ, London, UK “Christmas 2117” for Edeka Zentrale in Craft in Motion/Film, Special Effects-Single
• MPC, London, UK with MPC and MJZ, both Los Angeles and Leo Burnett Chicago, Chicago, IL, USA “Samsung, Ostrich” for Samsung in Craft in Motion / Film, Animation-Single
• MJZ, Los Angeles, CA with Leo Burnett Chicago, Chicago, IL, both USA “Samsung, Ostrich” for Samsung in Craft in Motion/Film, Special Effects-Single

Package Design: 1 Gold, 3 Silver, 3 Bronze, 7 Merit
ADC Gold Cube winners in Packaging Design:

• Studio Sonda, Vižinada, Croatia “St. Vital Piquentum Series - Vintage years 12/13/14 Wine, A collection through which nature speaks out” for Vinski Podrum Buzet d.o.o. in Packaging Design, Beverage-Series

Photography: 1 Gold, 3 Silver, 5 Bronze, 25 Merit
ADC Gold Cube winner in Photography:

• Lauren Greenfield, Venice, CA, USA “Generation Wealth” for Evergreen Pictures in Photography, Book-Series (also awarded Best of Discipline)

Product Design: 1 Gold, 2 Silver, 1 Bronze, 2 Merit
ADC Gold Cube winner in Product Design:

• Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co. in Product Design, Wildcard-Single (also awarded Best of Discipline)

Publication Design: 3 Gold, 5 Silver, 9 Bronze, 20 Merit
ADC Gold Cube winners in Publication Design:

• The California Sunday Magazine, San Francisco, CA, USA “The California Sunday Magazine (February, August, October)” for The California Sunday Magazine in Editorial, Magazine Full Issue-Series
• MacGuffin, Amsterdam, Netherlands “MacGuffin Magazine” for MacGuffin in Magazine Full Issue-Series
• The New York Times Magazine, New York, NY, USA “Why Can't Democrats Turn the Page” for The New York Times Magazine in Editorial, Magazine Cover-Single (also awarded Best of Discipline)

Typography: 1 Gold, 2 Silver, 5 Bronze, 14 Merit
ADC Gold Cube winner in Typography:

• Kevin Cantrell Studio, Mantua, UT, USA “Fantastic Rum Accelerator” for Wired magazine in Typography, Editorial-Single (also awarded Best of Discipline)