#CBA22: Bronze, Silver, Gold et Grand Prix !

Le moment tant attendu par le secteur de la création est une fois de plus arrivé : les Creative Belgium Awards ont couronné leurs chouchous publicitaires vendredi soir, 3 juin à Knokke et PUB y était ! Un Grand Prix a été attribué à Publicis Groupe, Air et BBDO, avec des campagnes pour Mercedes-Benz, Qualcomm et Decathlon. Si l'on regarde le Gold, c'est Mortierbrigade qui l'emporte avec cinq ors, quatre pour Bruxelles Mobilité et un pour Capitane Records. Bref, vous découvrirez tous les gagnants ci-dessous ...

L'aperçu complet peut également être consulté sur https://www.creativebelgium.be/winners/2022.

BRAND EXPERIENCE

Gold

Happiness Brussels - Lays - Crispy Subtitles (Digital Experience - Single)

Silver

BBDO Belgium - Decathlon - The Breakaway (Digital Experience - Single)

Happiness Brussels - Quick - Giant NFT (Guerilla & Stunts - Single)

Ogilvy Social.Lab - NRJ Belgium & Pink Ribbon Belgium - Mix4Boobs (Integrated Campaign)

Bronze

BBDO Belgium - AB Inbev - Red Beer (Retail Experience - Single)

FamousGrey - Médecins sans frontières (MSF) - Prepaid Donations (Digital Experience - Campaign)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Guerilla & Stunts - Single)

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Retail Experience - Campaign)

TBWA\Belgium - Telenet - The Champions Hotel (Live Brand Experience - Single)

Wunderman Thompson - Child Focus - The XXXtra Age Check (Digital Experience - Single)

Shortlist

BBDO Belgium - Decathlon - The Breakaway (Integrated Campaign)

FamousGrey - Proximus - The Belgian Heartbeat (Sponsorship - Campaign)

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Digital Experience - Campaign)

mortierbrigade - Refugee help - #621drowned (Guerilla & Stunts - Single)

mortierbrigade - Capitane Records - The Playlist Song (Guerilla & Stunts - Single)

TBWA\Belgium - Growfunding - Zuur (Integrated Campaign)

 

CORPORATE PURPOSE

Gold

BBDO Belgium - Decathlon - The Breakaway (Corporate Purpose & Social Responsibility - Single)

Silver

Happiness Brussels - D'Ieteren / Husk - Reduce The Ride (Corporate Purpose & Social Responsibility - Single)

Shortlist

Mutant - VRT - Door de ogen van (Corporate Purpose & Social Responsibility - Single)

 

CULTURE & SOCIAL BEHAVIOUR

Gold

mortierbrigade - Brussels Mobility - Filthy Rich (Cultural Insight - Single)

Silver

Ogilvy Social.Lab - NRJ Belgium & Pink Ribbon Belgium - Mix4Boobs (Social Behaviour - Campaign)

Bronze

mortierbrigade - Brussels Mobility - Filthy Rich (Social Behaviour - Single)

Mutant - VRT - Door de ogen van (Cultural Insight - Single)

Mutant - Paralympic Team Belgium - Now’s the time to stare (Social Behaviour - Campaign)

Wunderman Thompson - Child Focus - The XXXtra Age Check (Social Behaviour - Single)

Shortlist

mortierbrigade - Brussels Mobility - FEET (Social Behaviour - Single)

 

DESIGN

Gold

Mutant - N.E.W.S. Records - Bad News. Good News. (Use of Design Craft - Single)

WeWantMore - Duvel - Duvel Distilled (Product & Packaging Design - Single)

Silver

mortierbrigade - Brussels Mobility - The Poncho Poster (Graphic Design: Poster Design - Single)

Bronze

Mutant - N.E.W.S. Records - Bad News. Good News. (Product & Packaging Design - Single)

Mutant - Technopolis - Everything starts with wow (Branding - Single)

Mutant - VRT - Last Metal Standing (Digital Design & Mobile Graphic Design - Single)

Mutant - Vooruit - Rebranding (Branding - Single)

Shortlist

LDV United - VUB Yamina Krossa Fonds - Cups of Courage (Product & Packaging Design - Campaign)

mortierbrigade - Refugee help - #621drowned (Spatial Design & Environmental graphics - Single)

Mutant - BUUR - BUUR - Rebranding (Branding - Single)

Mutant - Technopolis - Everything starts with wow (Graphic Design: Integrated - Campaign)

WeWantMore - Cristal - Cristal rebranding (Branding - Campaign)

WeWantMore - Duvel - Duvel Distilled (Use of Design Craft - Single)

 

DIGITAL

Gold

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Interactive Applications: Mobile Applications - Campaign)

Silver

BBDO Belgium - Decathlon - The Breakaway (Interactive Applications: Social Networking - Single)

Happiness Brussels - Lays - Crispy Subtiles (Creative Use of Technology - Single)

LDV United - Special Olympics Belgium - The Special Influencers (Use of Talent & Influencers - Campaign)

mortierbrigade - Capitane Records - The Playlist Song (Creative Data: Data Storytelling - Single)

Mutant - VRT - Last Metal Standing (Creative Data: Use of Real-Time Data - Single)

Bronze

FamousGrey - Médecins sans frontières (MSF) - Prepaid Donations (Creative Data: Use of Real-Time Data - Campaign)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Creative Data: Use of Real-Time Data - Single)

FamousGrey - Campari - The Red Passion Gallery (Websites & Microsites - Campaign)

Happiness Brussels - St Baafs Kathedraal - The Ghent Alter Piece Beyond Realism (Best Practices (Interface & Technical Excellence) - Single)

mortierbrigade - Brussels Mobility - Filthy Rich (Viral Advertising - Campaign)

Wunderman Thompson - OVAM - Eco Design Award (Use of Talent & Influencers - Campaign)

Shortlist

BBDO Belgium - Decathlon - The Breakaway (Integrated Cross Platform Campaigns)

FamousGrey - Proximus - The Belgian Heartbeat (Creative Data: Use of Real-Time Data - Campaign)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Digital Craft: Technology - Single)

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Digital Craft: Function - Campaign)

Happiness Brussels - Lays - Crispy Subtitles (Creative Data: Data-Enhanced Creativity - Single)

Mutant - VRT - Last Metal Standing (Digital Craft: Form - Single)

Wunderman Thompson - NN Insurance Belgium - The VAT Vacation (Creative Data: Data-Enhanced Creativity - Single)

Wunderman Thompson - Child Focus - The XXXtra Age Check (Interactive Applications: Online Ads - Single)

 

DIRECT

Gold

Mutant - VRT - Last Metal Standing (Digital & Online - Single)

Silver

FamousGrey - Garmin Belux - Combat Warm Up (Targeted Video - Campaign)

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Digital & Online - Campaign)

LDV United - Special Olympics Belgium - Unified Container Cup (Out of Home - Campaign)

TBWA\Belgium - Growfunding - Zuur (Integrated Campaigns)

Bronze

FamousGrey - Médecins sans frontières (MSF) - Prepaid Donations (Digital & Online - Campaign)

Wunderman Thompson - Child Focus - The XXXtra Age Check (Digital & Online - Single)

Shortlist

TBWA\Belgium - Streamz - The hidden Vacancies (Targeted Video - Campaign)

 

FILM 

Gold

mortierbrigade - Brussels Mobility - Filthy Rich (Internet Film - Single)

mortierbrigade - Brussels Mobility - Filthy Rich (Film Craft: Casting & Performance - Single)

Mutant - VRT - Missed You Stranger (Film & Cinema - Single)

Mutant - VRT - Missed You Stranger (Film Craft: Film Direction - Campaign)

Silver

Air Brussels - Agence Wallonne pour la Sécurité Routière - The Last 10 Meters (Film & Cinema - Single)

Bonka Circus - Radio 1 - The inner voice (Film & Cinema - Campaign)

mortierbrigade - Capitane Records - The Playlist Song (Internet Film - Single)

mortierbrigade - Capitane Records - The Playlist Song (Film Craft: Product Design - Single)

Mutant - Club Brugge - De boer kent z'n veld (Film Craft: Sound Design - Single)

Bronze

BBDO Belgium - Lidl - Sept fenouils et des framboises (Internet Film - Single)

BBDO Belgium - Lidl - Sept fenouils et des framboises (Film Craft: Use of Music - Single)

De Vloer - Royal Belgian Football Association - #DEVILTIME (Film Craft: Visual Effects - Single)

Hamlet - Stromae - Santé (Film Craft: Casting & Performance - Single)

Lucy - Ketnet - Stip It (Film & Cinema - Single)

mortierbrigade - Brussels Mobility - FEET (Internet Film - Single)

mortierbrigade - Brussels Mobility - Filthy Rich (Film Craft: Scriptwriting Film - Single)

mortierbrigade - Brussels Mobility - Filthy Rich (Film Craft: Film Direction - Single)

Mutant - Club Brugge - De boer kent z'n veld (Internet Film - Single)

Mutant - betFIRST - First in Fast (Film Craft: Editing - Single)

Mutant - VRT - Missed You Stranger (Film & Cinema - Single)

Mutant - VRT - Missed You Stranger (Film Craft: Scriptwriting Film - Campaign)

Mutant - VRT - Missed You Stranger (Film Craft: Cinematography - Campaign)

Publicis Groupe Belgium - Mercedes-Benz - Mercedes and The Wind (Film Craft: Cinematography - Single)

Shortlist

BBDO Belgium - Lidl - The delicious excuses (Film & Cinema - Single)

BBDO Belgium - Lidl - The delicious excuses (Internet Film - Single)

mortierbrigade - Brussels Mobility - Filthy Rich (Internet Film - Single)

Mutant - VRT StuBru - Missed you stranger (Film Craft: Sound Design - Campaign)

 

INNOVATIVE

Silver 

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Innovative - Campaign)

Bronze

Happiness Brussels - D'Ieteren / Husk - Reduce The Ride (Innovative - Single)

 

INTEGRATED

Gold

mortierbrigade - Brussels Mobility - FEET

Silver

FamousGrey - Volvo Car Belux - Volvo Street Configurator

TBWA\Belgium - Telenet - Placeholder Ads Play Sports

Bronze

BBDO Belgium - Decathlon - The Breakaway

mortierbrigade - Brussels Mobility - Filthy Rich

Mutant - Paralympic Team Belgium - Now’s the time to stare

Shortlist

BBDO Belgium - Lidl - Sept fenouils et des framboises

 

MEDIA

Grand Prix

Publicis Groupe Belgium - Mercedes-Benz - Millboard (Ambient Media: Large Scale - Single)

Gold

BBDO Belgium - Decathlon - The Breakaway (Other Digital Media - Single)

mortierbrigade - Capitane Records - The Playlist Song (Radio & Audio - Single)

Silver

mortierbrigade - Refugee help - #621drowned (Special Events, Stunts & Live Advertising - Single)

TBWA\Belgium - Telenet - Placeholder Ads Play Sports (Top Topical - Single)

Bronze

Air Brussels - Nomad Foods - PATATE (Sponsorship - Single)

FamousGrey - Proximus - The Belgian Heartbeat (Sponsorship - Campaign)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Outdoor - Single)

FamousGrey - Melanoompunt - The dotted i's (Press - Single)

LDV United - Special Olympics Belgium - Unified Container Cup (Branded Content - Campaign)

TBWA\Belgium - Telenet - The Champions Hotel (Ambient Media: Large Scale - Single)

Shortlist

BBDO Belgium - Decathlon - The Breakaway (Special Events, Stunts & Live Advertising - Single)

DDB Brussels - DDB Brussels - Rewards (Self Promotion - Single)

FamousGrey - Volvo Car Belux - Volvo Street Configurator (Mobile - Campaign)

Happiness Brussels - Quick - Giant NFT (Other Digital Media - Single)

LDV United - Special Olympics Belgium - The Special Influencers (Social Media - Campaign)

Lucy - De Standaard - Ban Orbán (Top Topical - Single)

Once - Once - Edward & The Ghost (Self Promotion - Single)

Publicis Groupe Belgium - BBC - All Creatures Great And Small (Ambient Media: Small Scale - Single)

Publicis Groupe Belgium - Disney+ - The Shopping Window Hijack (Ambient Media: Large Scale - Single)

Wunderman Thompson - OVAM - Shopcakes (Ambient Media: Small Scale - Single)

Wunderman Thompson - Child Focus - The XXXtra Age Check (Other Digital Media - Single)

 

OUTDOOR

Grand Prix 

Air Brussels - Qualcomm - The backside of Liberty leading the people (Outdoor Craft: Photography - Single)

Silver

Air Brussels - Qualcomm - The backside of Liberty leading the people (Outdoor Billboards & Street Posters - Single)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Ambient: Stunts, Live Advertising - Single)

mortierbrigade - Recupel - Electric Waste F.C. (Ambient: Stunts, Live Advertising - Single)

Publicis Groupe Belgium - Mercedes-Benz - Millboard (Ambient: Special Builds - Single)

Bronze

Happiness Brussels - OVK / PEVR (Parents of Road Victims) - Don't Video Call And Drive (Outdoor Billboards & Street Posters - Campaign)

LDV United - Special Olympics Belgium - Unified Container Cup (Ambient: Special Builds - Campaign)

mortierbrigade - Refugee help - #621drowned (Ambient: Special Builds - Single)

TBWA\Belgium - Telenet - Placeholder Ads Play Sports (Outdoor Billboards & Street Posters - Single)

TBWA\Belgium - Telenet - Placeholder Ads Play Sports (Ambient: Stunts, Live Advertising - Single)

TBWA\Belgium - Telenet - The Champions Hotel (Ambient: Stunts, Live Advertising - Single)

Shortlist

FamousGrey - visit.brussels - More than the colours of its flag (Outdoor Craft: Art Direction - Single)

FamousGrey - Volvo Car Belux - The Blind Spot Billboard (Digital Posters - Single)

mortierbrigade - Refugee help - #621drowned (Ambient: Stunts, Live Advertising - Single)

mortierbrigade - Brussels Mobility - The Poncho Poster (Ambient: Special Builds - Single)

 

PR

Grand Prix

BBDO Belgium - Decathlon - The Breakaway (Consumer Communication - Single)

Silver

BBDO Belgium - AB Inbev - Red Beer (Consumer Communication - Single)

Ogilvy Social.Lab - NRJ Belgium & Pink Ribbon Belgium - Mix4Boobs (Consumer Communication - Campaign)

Bronze 

mortierbrigade - Refugee help - #621drowned (Events, Live Shows, Festivals - Single)

TBWA\Belgium - Growfunding - Zuur (Consumer Communication - Single)

Shortlist

BBDO Belgium - Decathlon - The Breakaway (Events, Live Shows, Festivals - Single)

De Vloer - Royal Belgian Football Association - #DEVILTIME (Events, Live Shows, Festivals - Single)

Happiness Brussels - D'Ieteren / Husk - Reduce The Ride (Corporate Communication - Single)

LDV United - Special Olympics Belgium - The Special Influencers (Corporate Communication - Campaign)

Lucy - BruZelle - Period Poverty (Media Relations - Single)

Mutant - Paralympic Team Belgium - Now’s the time to stare (Corporate Communication - Single)

 

PRESS

Silver

Lucy - BruZelle - Period Poverty (Press - Single)

Mutant - Flair - Happy Ending (Press Craft: Illustration - Campaign)

Bronze 

Air Brussels - Qualcomm - The backside of Liberty leading the people (Press Craft: Photography - Single)

Happiness Brussels - OVK / PEVR (Parents of Road Victims) - Don't Video Call And Drive (Press - Campaign)

Lucy - IVC - Imperfection (Press Craft: Photography - Campaign)

mortierbrigade - Equal Pay Day - Video calls (Press Craft: Photography - Campaign)

Mutant - Flair - Happy Ending (Press - Campaign)

Shortlist

FamousGrey - Melanoompunt - The dotted i's (Press - Single)

mortierbrigade - HUMO - HUMO in zakformaat (Press - Campaign)

mortierbrigade - Equal Pay Day - Video calls (Press - Campaign)

 

RADIO & AUDIO

Gold

BBDO Belgium - Lidl - Sept fenouils et des framboises (Radio & Audio Craft: Use of Music - Single)

Silver

BBDO Belgium - Lidl - The delicious excuses (Radio & Audio Craft: Copywriting Radio & Audio - Campaign)

BBDO Belgium - Lidl - Sept fenouils et des framboises (Branded Audio Content - Single)

FamousGrey - Volvo Car Belux - The Smarter XC60 (Radio & Audio - Campaign)

Het Geluidshuis - Het Geluidshuis - Wetenschapje Season 3 (Direction - Campaign)

mortierbrigade - Capitane Records - The Playlist Song (Radio & Audio Craft: Use of Music - Single)

Mutant - Roularta - 35 times (Branded Audio Content - Campaign)

Bronze

BBDO Belgium - Lidl - The delicious excuses (Radio & Audio - Campaign)

BBDO Belgium - Lidl - The delicious excuses (Radio & Audio Craft: Casting & Performance - Single)

Klankwerk - Studio Brussel - Studio Brussel Sonic re-Branding (Sonic Branding - Campaign)

Mutant - VRT - Kunnen zijn wie je bent (Radio & Audio Craft: Copywriting Radio & Audio - Campaign)

TBWA\Belgium - Growfunding - Zuur (Radio & Audio Craft: Casting & Performance - Single)

Shortlist

BBDO Belgium - Lidl - The delicious excuses (Radio & Audio Craft: Use of Music - Single)

mortierbrigade - Willy - Don't let the kids ruin your playlist (Radio & Audio - Campaign)

Ogilvy Social.Lab - NRJ Belgium & Pink Ribbon Belgium - Mix4Boobs (Radio & Audio Craft: Use of Music - Campaign)