HEINZ en Heineken lanceren de ultieme sixpack

Na meer dan 150 jaar waarin ze vaak samen op tafel verschenen, slaan Heinz en Heineken voor het eerst officieel de handen in elkaar. Onder de noemer “The match we’ve all been waiting for” lanceren de merken een opvallende limited edition six-pack met vijf flesjes Heineken en één fles Heinz Tomato Ketchup.

De lancering gebeurde via een identieke afbeelding die tegelijkertijd werd gepubliceerd op de Instagram-accounts van beide merken. De samenwerking speelt in op een herkenbaar consumentenmoment: samenkomen rond eten, drinken en gedeelde ervaringen. Wat op het eerste gezicht een eenvoudige co-branding lijkt, is volgens de merken een knipoog naar een combinatie die al generaties lang vanzelfsprekend samen voorkomt.

Met de campagne willen Heinz en Heineken laten zien hoe sterke merken elkaar kunnen versterken door aan te sluiten bij alledaagse culturele momenten. De samenwerking onderstreept bovendien hun ambitie om op creatieve manieren verbinding te maken met consumenten in verschillende markten wereldwijd.

 

 

 

 

 

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Une publication partagée par Heinz UK & Ireland (@heinz_uk)

CREDITS

HEINEKEN GLOBAL
Head of Global Heineken® Brand: Nabil Nasser
Heineken® Global Director Integrated Communication: Dana Katz
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Global Integrated Communication Manager: Carmen Chong
Heineken® Global Communications Manager: Javier Macias
Heineken® Brand Global PR Lead: Joey Brophy
Heineken® Global Digital Media Manager: Emily Geisemeyer
HEINZ
Chief Growth Officer, Europe and Pacific Developed Markets: Karen Owen
Senior Director Brand Build, Europe and Pacific Developed Markets: Julie Veryser
Heinz Lead, Europe and Pacific Developed Markets: Kubra Kilicel
Senior Brand Manager Heinz, Europe and Pacific Developed Markets: Monika
Nikolova
Media and Digital Lead, Europe and Pacific Developed Markets: Anatoly Medynsky
Senior Media and Digital Manager, Europe and Pacific Developed Markets:
Alexander Mishutin
International External Communications Lead: Brierley Rosie
LEPUB MILAN
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Gaston Soto Denegri
Executive Creative Director: Jack Smedley
Associate Creative Director: Adrian Gambaretto
Associate Creative Director: Nicolas Iampolsky
Associate Creative Director: Mattia Anelli
Associate Creative Director: Andrea Zanino
Head of Strategy: James Moore
Strategist: Aneta Junkova
Head of Client Services: Giada Salerno
Account Director: Amira Ramadan
Account Executive: Camilla Todaro
Global Head of PR & Communication: Alessandra Turra
PR Director Culture & Entertainment: Alfa Djalo
Head of Content: Manuela Rossi
Senior Digital PR Manager: Federica Fiorentino
Senior Content Manager: Remigio Guerriero
Editorial Supervisor: Tony Conte
Chief Production Officer: Francesca Zazzera
Head of Video Production: Anna Sica
Art Buyer: Caterina Collesano
Art Buyer: Giorgia Bellondi
Producer: Rosario Di Salvo
Photo Retoucher social assets & 6-pack PR KV: Marco Cavalleri
Photographer Lifestyle KV: Paolo Zerbini
Ag. WSM - Camilla Morandi
Retoucher Lifestyle KV: MGCR Studio Mattia Giani, - Creative Retouching, CGI and
VFX
Cdp: Noruwei
The Kitchen Europe and Pacific Developed Markets
Head of the Kitchen, Europe and Pacific Developed Markets: Alex Wade
Culture & Creative Partner, Europe and Pacific Developed Markets: Yulia
Prokhorova
Creative Director: Johann Schwella
Strategy Director: Will Cooke
Senior Strategist: Billy Slater
Creative: Jule Lange
Creative: Jack Parker
Creative: Dan Evans
Creative: Martin So
Design: Dan Howarth
Dentsu Influence
Head of Influence, EMEA: Emma Odendaal
Influencer Strategy Director, EMEA: Kristina Dimitrova
Social Strategy Director: Kieran Hughes
Social Creative Director: Orlaith Conlon
Influencer Account Manager: Marnie McBride
Influencer Account Executive: Sophie Hawkins
Wonderland Communications
Founder at Wonderland Communications: Alison Weir
Wonderlander at Wonderland Communications: Hannah Warmington
Wonderlander at Wonderland Communications: Grace Thomas
Wonderlander at Wonderland Communications: Katie Young
LittleBig – Production House
Business Unit Director: Katie James
Head of Production: Elmaree Bohm
Production Manager: Marné Mans
Head of Creative: Rob Smith
THEN Post - Post Production
3D Creative Director: Paul Speirs
Rowan Jackson - Compositor/ 3D artist
Riaan Myburgh - Compositor/ 3D artist
Hogarth Worldwide / WPP Production
Head of Film & Content: Loren Colson
Producer: Jessica Bullen
Artwork: Mark Rochester
Qc & Creative direction: Glen Ash & Jerry Tout
Creative Retoucher: Spencer Hannam
Photographer: George Ward
Lighting Assistant: Jason Sadourian
Food Stylist: Jessica Mcintosh
Art Department: Hollie Cooper
HMUA: Katie Moore
THE ROMANS
Managing Director: Kate Brazier, Managing Director
Executive Creative Director: Dan Roberts
Associate Creative Director: Jack Moriarty
Associate Director: Mollie Streek
Account Director: Leigh Brian
Account Manager: Lucy Hebden
Senior Account Executive: Florrie Kramer
BOOMERANG
Senior Community Manager: Jesus Sanz