Eurobest Awards: Goud voor Happiness/D'Ieteren en mortierbrigade/Equal Pay Day

De Eurobest Awards 2023? Er stonden flink wat Belgen op de shortlist. Nu kennen we ook de winnaars!

Nieuw in 2023 is dat de winnaars van de Grand Prix, Special Award en Eurobest Young Creative Competition op woensdag 13 december vanaf 12.00 uur online worden bekendgemaakt via de Eurobest Awards Show. De Awards Show viert niet alleen de winnaars van dit jaar, maar biedt kijkers ook exclusieve previews van het winnende werk rechtstreeks van de jury's, evenals vertrouwelijke details over wat een winnende campagne maakt. De Awards Show is alleen toegankelijk via The Work - registreer je hier voor meer informatie.

Het Eurobest Creativity Report, met de definitieve ranglijsten en analyses van de Eurobests, wordt ook gepubliceerd op 13 december en alle winnaars zijn ook beschikbaar op www.lovethework.com/en-GB/eurobest.

Genoeg gepraat! Hier zijn de Belgen die goud, zilver of brons of gewoon de shortlist haalden: 

In de categorie "Brand Experience & Activation"

Use of Ambient Media: Small Scale
BRONZE: CRASHED GLASS for JUPILER by BBDO BELGIUM

Market Disruption
BRONZE: THE MAMMOTH MEATBALL for VOW by WUNDERMAN THOMPSON BENELUX

In de categorie "Creative-Effectiveness"

Market Disruption
GOLD: REDUCE THE RIDE for D'IETEREN by HAPPINESS BRUSSELS

In de categorie "Creative Strategy"

Brave Brands
SHORTLIST: SOBERCOINS for CITY OF BALEN by HAPPINESS BRUSSELS

Market Disruption
SHORTLIST: WIKITRUTH for UKRAINIAN WITNESS by PUBLICIS GROUPE BENELUX

In de categorie "Design"

Food / Drink
SHORTLIST: CRASHED GLASS for JUPILER by BBDO BELGIUM

In de categorie "Direct"

Mailing
SHORTLIST: SAVED BY THE DOORBELL for EQUAL.BRUSSELS / SAFE.BRUSSELS by AIR BRUSSELS

Use of Ambient Media: Small Scale & Launch / Re-launch & Market Disruption
SHORTLIST: THE MAMMOTH MEATBALL for VOW by WUNDERMAN THOMPSON BENELUX

In de categorie "Entertainment"

Live Entertainment &Live Music Experience
SILVER: STROMAE MAKES THE NEWS for STROMAE (L'ENFER) by MOSAERT

In de categorie "Film"

Not-for-profit / Charity / Government
SHORTLIST: APPLY YOUR SKILLS TO THE HOUSEHOLD for EQUAL PAY DAY by MORTIERBRIGADE

GOLD & SILVER 1 BRONZE: IT'S HANDY TO HAVE A DICK for EQUAL PAY DAY by MORTIERBRIGADE

In de categorie "Film Craft"

Direction
BRONZE: IT'S HANDY TO HAVE A DICK for EQUAL PAY DAY by MORTIERBRIGADE
SHORTLIST: FILM FEST GENT 2023 for FILM FEST GENT by CZAR BRUSSELS

Use of Licensed / Adapted Music
SHORTLIST: IT'S HANDY TO HAVE A DICK for EQUAL PAY DAY by MORTIERBRIGADE

In de categorie "Healthcare"

Non-profit / Foundation-led Education & Awareness
SHORTLIST: THE ROAD for OVK / PEVR by HAPPINESS BRUSSELS

In de categorie "Industry Craft"

Outdoor
SHORTLIST: EVERY VICTORY IS MADE OUT OF A THOUSAND HARD LESSONS for BALOISE by DARWIN BBDO

Packaging Design
SHORTLIST: CRASHED GLASS for JUPILER by BBDO BELGIUM

In de categorie "Media"

Use of Screens & Audio Visual Platforms &Use of Brand or Product Integration into a Programme or Platform
SHORTLIST: THE ROAD for OVK / PEVR by HAPPINESS BRUSSELS

Use of Ambient Media: Small Scale & Audience Insights &Corporate Purpose & Social Responsibility
SILVER & BRONZE: CRASHED GLASS for JUPILER by BBDO BELGIUM

Use of Real-Time Data
SHORTLIST: WIKITRUTH for UKRAINIAN WITNESS by PUBLICIS GROUPE BENELUX

In de categorie "Outdoor"

Cultural Insight
SHORTLIST: EVERY VICTORY IS MADE OUT OF A THOUSAND HARD LESSONS for BALOISE by DARWIN BBDO

In de categorie "PR"

Media / Entertainment
BRONZE: STROMAE MAKES THE NEWS for STROMAE (L'ENFER) by MOSAERT

PR Effectiveness
SHORTLIST: THE MAMMOTH MEATBALL for VOW by WUNDERMAN THOMPSON BENELUX